Contact: Steve Riley



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Contact: Steve Riley


404-897-7447

steve.riley@wsbtv.com



wsbtv.com

ABC Show Helps Create a Scholarship Endowment Fund for Homeless Georgia Youth

WSB-TV and Family 2 Family Underwriters “Give Big”!

ATLANTA, March 13, 2008 – In the spirit of the inspiring new reality series Oprah’s BIG GIVE, ABC handed over $10,000 to WSB-TV, Channel 2 with the challenge: give back to the community in a big way. That $10,000 began to grow immediately when Channel 2 called on its Family 2 Family partners. Each partner pledged its support of the project.

WSB-TV’s campaign tackles education of Georgia’s homeless youth head on. Through its partnership with the Children’s Restoration Network of Atlanta, the project will create an endowment for the New Hope Scholarship program. This scholarship program has been in existence since 2005, providing financial assistance to 19 deserving seniors who reside in group homes or homeless shelters throughout metro Atlanta.

Jovita Moore, Channel 2 news anchor, will lead the campaign through Public Service Announcements on WSB-TV. Her messages will raise awareness for CRN’s mission and explain the various methods for donating to the cause.

“We hope to turn this $10,000 challenge into a major scholarship endowment that will help Atlanta students for years to come,” said Moore.


Jovita Moore


And, it’s not all about money,” she continued. “Oprah’s Big Give 2 Georgia will raise awareness for CRN’s tutorial program: Project One on One. The program conducts once a week in-shelter mentoring for homeless children in Forsyth, Fulton, Gwinnett, Dekalb and Cobb counties. Through Oprah’s Big Give 2 Georgia campaign, we will recruit mentors to work with these deserving kids.”

“I am really moved by the eager participation of our Family 2 Family and other corporate partners,” said Bill Hoffman, WSB-TV vice president and general manager. “You could really feel the excitement in the room as we all came together to wrap our arms around this project,” he continued. “I can’t wait to see the difference it will make in the lives of these young people.

I want to thank ABC and Oprah’s Big Give for this amazing opportunity for Channel 2 to give back to the Atlanta community in such a meaningful way.”

Starting immediately, the public can contribute online and grow this fund. There is a link on wsbtv.com’s home page to CRN’s donation page. Or click here:



https://childrensrestoration.ejoinme.org/MyPages/DonationPage/tabid/51043/Default.aspx

Kroger will spearhead a “round up” program, March 30th through April 6th, at over 100 Kroger stores across Georgia. People checking out can opt to have their bill rounded up. That small change, one customer at a time, raises big money.

Also, on April 14th and April 15th, Waffle House locations will donate 15 cents from every waffle sold to the project. Waffle House took another step beyond money. It has offered jobs to each senior identified by the Children’s Restoration Network, to help them get a running start at life.



About "Oprah's Big Give™" It’s the exciting and much-anticipated new primetime series that defies television convention with the bold idea of people competing to give rather than get, premiered SUNDAY, MARCH 2 (9:00-10:02 p.m., ET) on Channel 2 and the ABC Television Network. For more information go to abc.com.
Channel 2, WSB-TV, is a Cox Television Station and ABC Affiliate.

About Cox Television: Cox Television includes 15 television stations, 3 national television sales representation firms, a television production company, and a Washington D.C. news office. Cox Television is a subsidiary of Cox Enterprises, Inc., based in Atlanta.

About Children’s Restoration Network: Since 1993, Children's Restoration Network (CRN) has provided services to the ever increasing number of homeless women and children in metro Atlanta.CRN began working with one Atlanta shelter that housed women and children, and each year thereafter has added to the number of children and mothers served. Today, CRN works with 128 shelters and group homes in 19 counties around metro Atlanta, which houses more than 2,000 children each night. For more information about Children’s Restoration Network, visit www.childrn.org.


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