The Atlanta Journal-Constitution Launches iPad™ Application
Part of company’s business strategy to broaden content offerings to readers ATLANTA (Dec. 21, 2010) –Today, The Atlanta Journal-Constitution (AJC) becomes one of the country’s first local newspapers to launch an app for the iPad™. The app will feature a wide range of news, opinion, business, features, arts, sports plus photos from the newspapers award-winning photographers.
“This is an investment in our future,” said Nunzio (Mike) Lupo, senior director of digital products for The Atlanta Journal-Constitution. “Serious, professional journalism is something our readers value and this is an investment in providing customers with new ways to subscribe to the strong civic, watchdog and investigative journalism we produce.”
Users of the app can enjoy subscriber only content with updated breaking news all with the convenience and functionally of an iPad™. Users can also:
Receive periodic updates on traffic snarls and weather forecasts
The app is advertiser supported. Four advertisers have committed to the sponsorships and inventory is sold out for 2011.
Earlier this year, the AJC introduced a free iPhone app called AJC Select. While designed for the iPhone, the AJC Select app was optimized for iPad™ viewing. The app is called AJC Select due to offering limited highlights of the full Atlanta Journal-Constitution. While it will remain free, users interested in accessing subscriber only content will need to sign-up for the new iPad™ app.
The AJC continues to invest in content while providing many options for readers to receive it. Lupo adds, “This is just the beginning. We’re working on more ways to offer up content to our readers. We have at least one other subscriber digital product that we hope to introduce in the first quarter of 2011. And we’d like to be able to offer subscribers apps that will work on Android and other tablet devices.”
A complimentary full-access subscription to The Atlanta Journal-Constitution app for iPad™ is available for a 30-day trial offer from the App Store or you can visit ajc.com/ipad to download the app. After the trial offer ends, users can choose from several subscription options, including the full-access iPad™ app for $9.99 a month; as an add-on to any AJC print subscription for an additional $2.99 a month; or as part of a digital bundle package for only $14.99 a month (the iPad™ app + a daily online edition of the newspaper viewable on any computer or laptop).
The AJC is the first of Cox Media Group’s newspapers to launch an iPad™ app. Other CMG newspapers plan to launch an iPad™ app in the near future.
To learn more about the app and view a demonstration video, visit ajc.com/ipad.
Facebook users interested in signing up for the AJC iPad™ app group can visit the ajc.com Facebook page and click on the iPad tab at the top to join in on the conversation.
About The Atlanta Journal-Constitution The Atlanta Journal-Constitution is the leading source – both in print and online – of news, information and advertising for metropolitan Atlanta, reaching a total print and online audience of 2 million people each week. Every month, nearly 2.3 million unique visitors access the newspaper's websites, including ajc.com and accessAtlanta.com. The Atlanta Journal-Constitution is part of Cox Media Group, a publishing, digital media and broadcasting subsidiary of Atlanta-based Cox Enterprises.
About Cox Media Group Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.