Final Report for Liverpool City Council

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Battle of the Atlantic: Visitor Survey 2013

Produced by

Operated by:

The Liverpool City Region Local Enterprise Partnership

12 Princes Parade, Liverpool, L3 1BG

0151 227 2727

research@liverpoollep.org

Final: July 2013

CONTENTS

1	Introduction	4	Satisfaction with visit
1.1	Background	4.1	Satisfaction Scores
1.2	Aims and objectives	4.2	Likelihood of Recommending a Visit
1.3	Methodology	4.3	Likelihood of Visiting Liverpool Again in the Future

2	Audience Profile & the Visit	5	Spending & Impact
2.1	Origin	5.1	Participation in Other Activities in Liverpool
2.2	Group Type	5.2	Expenditure
2.3	Group Size	5.3	Economic Impact
2.4	Age and Gender
2.5	Employment and Social Grade
2.6	Ethnicity
2.7	Disability & Access/Communication Barriers
2.8	Travel to Liverpool and the Event
2.9	Types of Visitor
2.10	Accommodation Type
2.11	Ease of Getting to Liverpool

3	Influences & Motivations		APPENDIX 1 – Verbatims (Residents)
3.1	Reasons for Visiting Liverpool
3.2	Reasons for Visiting the Event		APPENDIX 2 – Verbatims (Visitors)
3.3	Marketing Influences
3.4	Importance of Event in Decision to Visit Liverpool		APPENDIX 3: Residents Questionnaire
3.5	Alternative Activities
3.6	Prior Visits		APPENDIX 4: Visitors Questionnaire
3.7	Frequency of Visits to Liverpool
3.8	Visit Planning

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