Liany Elba Arroyo, mph associate Director, Education and Children’s Policy Office of Research Advocacy and Legislation (oral)

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Liany Elba Arroyo, MPH

Associate Director, Education and Children’s Policy

Office of Research Advocacy and Legislation (ORAL)
Liany Elba Arroyo is the Associate Director of the Education and Children’s Policy Project at the National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization in the United States. In that capacity, she works on advancing NCLR’s education priorities as well as policies affecting Latino children and youth. Specifically, she concentrates on identifying policy solutions that address the social disparities faced by Latino children.
Ms. Arroyo has been with NCLR since 2002 where she recently served as Director of NCLR’s Institute for Hispanic Health. During that time, she conducted research and analysis of Latino health status and needs, provided technical assistance to Latino community-based organizations, and designed promotores de salud initiatives.
She has published several pieces on Latino health status in the United States. Her publications include Latino Health, Georgia's Future: Strategies for Improving the Health of Latinos in the State (2008), coauthored with Natalie Hernandez and The Health of Latino Communities in the South: Challenges and Opportunities (2004). Her work has been cited by Spanish and English media alike, including The New York Times, Newsweek, and Univision.
In addition to her responsibilities at NCLR, she serves on the Latino Initiative Advisory Group for the National Campaign to Prevent Teen and Unplanned Pregnancy, the steering committee of the Healthy Kids, Healthy Future coalition, and as a Board member of the Coalition on Human Needs.
Prior to her involvement with NCLR, Ms. Arroyo served as Public Health Educator ,Tobacco Use Prevention Section, Cobb County Board of Health; Public Health Prevention Service Fellow, Epidemiology Program Office, Centers for Disease Control and Prevention; and Program Officer, Office of School of Health, New York Academy of Medicine.
Originally from Bridgeport, Connecticut, Ms. Arroyo holds a bachelor’s degree in psychology from Wellesley College and a master’s degree in public health from Columbia University.
Elizabeth (Lissa) Behm-Morawitz, Ph.D.

University of Missouri
Dr. Behm-Morawitz is Assistant Professor of Communication at the University of Missouri.  Her research focuses on media effects, gender, and race/ethnicity. She examines how gender and race/ethnicity are depicted in the media as well as the influence of these media representations on our perceptions of others and the self.  Specifically, her work scientifically examines the negative effects of racial/ethnic stereotyping and the sexualization of women and girls in the media, as well as the positive effects of the use of media to interact with others and explore personal identity. 
Dr. Behm-Morawitz has published her work in top-tier journals such as Media PsychologySex RolesJournalism and Mass Communication Quarterly, and Human Communication Research.  She is also co-editor of the book Bitten by Twilight: Youth Culture, Media, and the Vampire Franchise, published in 2010. 
Her current work investigates the media’s impacts on stereotyping, self-esteem, body image, and social interactions, with a special focus on examining these phenomena among younger populations.  Additionally, Dr. Behm-Morawitz’s current scholarship looks at these issues within the new media environment, namely video games, virtual worlds, and social media. 

In addition to conducting original research on media effects, Dr. Behm-Morawitz teaches university courses related to media literacy, media theory, persuasion, and new technologies.        

She received her M.A. in Communication from the Annenberg School for Communication at the University of Southern California, and earned both her B.A. and Ph.D. in Communication from the University of Arizona.

David V.B. Britt,

Retired President – CEO, Sesame Workshop

David Britt retired as CEO of Sesame workshop in 2000. Britt was directly responsible for operations of the Workshop for 18 years, leading it into financial strength, new media and global recognition.

He joined the Workshop in 1971 to explore the economic feasibility of service–oriented urban cable television systems. Britt was subsequently named vice president for corporate development and special assistant to Joan Ganz Cooney, the Workshop’s founder and first CEO. He was appointed senior vice president in 1979, EVP – COO in 1982 and was elected president – CEO in 1990, succeeding Mrs. Cooney.

Prior public service included Chief of Legislative Presentation, U.S. Agency for International Development and Director, Programs and Plans, U. S. Equal Employment Opportunity Commission.
He is board chair of the Education Trust, which works in support of quality education for children from pre-K through college, and a member of the board of INMED Partnerships for Children, which operates educational, health and community programs for children in Latin America, Africa and the United States.
Britt was a member of the I.O.M. committee on Food Marketing and the Diets of Children and Youth, which issued a landmark report in 2006. He currently serves on the I.O.M. Committee for Obesity Prevention in Young Children – ages 0-5, and the IOM Committee to Accelerate Progress in Obesity Prevention.
Britt serves on the advisory board of the Initiative on Social Enterprise at the Harvard Business School. He is a member of the Council on Foreign Relations. He is a consultant to the Robert Wood Johnson Foundation on food marketing to children.
He has a B.A. from Wesleyan University, where he also served as Trustee, and was recognized as a Distinguished Alumnus. He has an M.P.A. from Harvard’s Kennedy School of Government. He lives on Amelia Island, Florida, and Old Saybrook, Ct.

Sandra L. Calvert, Ph.D.

Georgetown University
Dr. Calvert is a Professor of Psychology at Georgetown University, is the co-founder and Director of the Children’s Digital Media Center, a multi-site interdisciplinary research center funded by the National Science Foundation and the Robert Wood Johnson Foundation. Her current research focuses on the effects of media on early development and on the effects of interactive media and food marketing on children’s diets and health. In the gaming area, she is studying how advergames can be used to improve children’s selection of, and consumption of, healthy foods and beverages, as well as how exergames, such as Wii Active, can lead to weight loss, improved friendships, improved self-efficacy, and improved cognitive functioning among low-income overweight and obese African American adolescents.
Dr. Calvert has authored more than 70 empirical journal articles and book chapters as well as seven books. Her books include Children’s Journeys Through the Information Age (McGraw-Hill, 1999), Children in the Digital Age: Influences of Electronic Media on Development (co-edited with Amy B. Jordan & Rodney R. Cocking, Greenwood Publishing Group, 2002) and the Handbook of Children, Media, and Development (co-edited with B.J. Wilson, Wiley-Blackwell Publishing, 2008, 2011). She has served on two committees for the National Academies, leading to four committee co-authored books including Food Marketing to Children and Youth: Threat or Opportunity (2006) and Youth, Pornography, and the Internet (2002).

Professor Calvert is a fellow of Division 7 of the American Psychological Association. She serves on Advisory Boards for the Joan Ganz Cooney Center, PBS Kids Next Generation, and Children Now, and she has consulted for numerous companies to improve the quality of children’s media.

Kevin Clark, Ph.D.

George Mason University.
Dr. Clark is an Associate Professor in the Instructional Technology program, and the Director of the Center for Digital Media Innovation and Diversity in the College of Education and Human Development at George Mason University. He holds both a bachelor's and master's degree in computer science from North Carolina State University as well as a Ph.D. in Instructional Systems from Pennsylvania State University. Prior to his work in academia, Dr. Clark worked as a designer and senior program manager for Lightspan, Inc. (currently Plato Learning), a leading provider of educational software and interactive media.

Dr. Clark's research interests include the role of video games and interactive media in the education of children in formal and non-formal learning environments, particularly from underserved communities. His scholarly activities focus on the use of video game design to increase interest in science, technology, engineering, and mathematics (STEM) careers, and issues of diversity in the design and development video games and other educational media.

Dr. Clark also serves as an advisor to organizations like: the Corporation for Public Broadcasting (CPB), Public Broadcasting Service (PBS), Common Sense Media, Fred Rogers Center, Parent's Choice Foundation, Congressional Black Caucus Foundation, and the Federation of American Scientists.

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Mignon Clyburn

FCC Commissioner.
Mignon L. Clyburn was nominated as a member of the Federal Communications Commission on June 25, 2009, and sworn in August 3, 2009. Her term runs until June 30, 2012.
Commissioner Clyburn has a long history of public service and dedication to the public interest. Prior to her swearing in as Commissioner, Ms. Clyburn served for 11 years as the representative of South Carolina’s sixth district on the Public Service Commission of South Carolina (PSC). She was sworn in for her first term in July 1998, and was subsequently reelected in 2002 and 2006. She served as chair of the PSC from July 2002 through June 2004.
During her tenure at the PSC, Commissioner Clyburn actively participated in numerous national and regional state-based utility organizations. Most recently, Ms. Clyburn served as the chair of the National Association of Regulatory Utility Commissioners’ (NARUC) Washington Action Committee and as a member of both the association’s Audit Committee and Utilities Market Access Partnership Board. Commissioner Clyburn is also a former chair of the Southeastern Association of Regulatory Utility Commissioners (SEARUC).
Commissioner Clyburn was elected to the South Carolina PSC following 14 years as the publisher and general manager of The Coastal Times, a Charleston-based weekly newspaper that focused primarily on issues affecting the African American community. She owned and operated the family-founded newspaper following her graduation from the University of South Carolina, where she earned a Bachelor of Science degree in Banking, Finance & Economics.

For well over two decades, Commissioner Clyburn has been actively involved in myriad community organizations. Prior to her appointment at the FCC, Commissioner Clyburn served on the South Carolina State Energy Advisory Council, the Trident Technical College Foundation, the South Carolina Cancer Center Board, the Columbia College Board of Visitors, the Palmetto Project Board (as secretary/treasurer) and has enjoyed previous service as chair of the YWCA of Greater Charleston and on the boards of Reid House of Christian Service, Edventure Children’s Museum, Trident Urban League and the Trident United Way. In addition, Commissioner Clyburn was previously appointed to the South Carolina Education Oversight Committee’s Common Ground School Improvement Committee and the Edventure Museum’s South Carolina Great Friend to Kids Committee. She also is a Life Member of the NAACP, a member of The Links, Inc. and the SC Advisory Council of the U.S. Commission on Civil Rights, and was past president of the Charleston County Democratic Women and Black Women Entrepreneurs.

Commissioner Clyburn has received a number of honors and awards, including being selected as the 2006 James C. Bonbright Honoree (awarded by the Southeastern Energy Conference, Terry College of Business at the University of Georgia) and receiving the 2007 Lincoln C. Jenkins Award for business and community contributions presented by the Columbia (SC) Urban League.
Ed Donnerstein, Ph.D.

University of Arizona
Ed Donnerstein is Professor of Communication at the University of Arizona. His research interests are in mass-media violence, as well as mass media policy. He has published over 225 scientific articles in these general areas and serves on the editorial boards of a number of academic journals in both psychology and communication. He was a member of the American Psychological Associations Commission on Violence and Youth, and the APA Task Force on Television and Society. He served on the Surgeon Generals panel on youth violence as well as on the Advisory Council of the American Medical Association Alliances violence prevention program.
Professor Donnerstein is a Past-President of the International Society for Research on Aggression. In 2008 he received the American Psychological Association Div 46 Award for Distinguished Scientific Contributions to Media Psychology. In addition, he was primary research site director for the National Cable Television Association’s $3.5 million project on TV violence. He served as Dean of the College of Social and Behavioral Sciences at the University of Arizona from 2002-2009. He was also Dean of Social Sciences at the University of California-Santa Barbara as well as the Rupe Chair in the Social Effects of Mass Communication. 
He has testified at numerous governmental hearings both in the United States and abroad regarding the effects and policy implications surrounding mass media violence and pornography, including testimony before the United States Senate on TV violence. He has served as a member of the United States Surgeon General’s Panel on Pornography and the National Academy of Sciences’ Subpanel on Child Pornography and Child Abuse.
Anna M. Gomez, J.D., Communications and Information and Deputy AdministratorNational Telecommunications and Information Administration (NTIA)

U.S. Department of Commerce

Anna Gomez joined the National Telecommunications and Information Administration (NTIA) in February, 2009. Previously, Ms. Gomez was Vice President, Government Affairs at Sprint Nextel. Prior to her work in private industry, Ms. Gomez served for 12 years in various management positions at the Federal Communications Commission, including Deputy Chief of the International Bureau and Chief of the Network Services Division in the Common Carrier (now Wireline) Bureau. Ms. Gomez also served as the Senior Legal Advisor to former FCC Chairman William Kennard. In addition, Ms. Gomez was Deputy Chief of Staff in the National Economic Council during the Clinton Administration; Staff Counsel in the U.S. Senate for the Subcommittee on Communication, Committee on Commerce, Science and Transportation; and an associate at the law firm of Arnold & Porter.

Ms. Gomez is a graduate of Pennsylvania State University and earned her J.D. from George Washington University. She is a member of the District of Columbia’s Hispanic Bar Association and the Federal Communications Bar Association.
Jessica J. González, J.D.Vice President of Policy and Legal Affairs

National Hispanic Media Coalition
Jessica J. González is NHMC's Vice President of Policy and Legal Affairs, heading up NHMC’s Washington, DC office. In this capacity, Jessica executes NHMC’s federal policy priorities before the federal agencies and in Congress. NHMC is a 25-year-old non-profit organization dedicated to improving the image of American Latinos in media, increasing employment equity for Latinos in media, and advocating for media and telecommunication policies that benefit Latinos and other people of color. Before joining NHMC, Jessica was a staff attorney and clinical teaching fellow at Georgetown Law’s Institute for Public Representation (IPR), where NHMC was one of her clients. At IPR Jessica also represented other consumer, civil rights and public interest organizations on media and telecommunications issues before the Federal Communications Commission, the National Telecommunications and Information Administration and in the Courts of Appeal. While in law school, Jessica was a law clerk at the Media Access Project in Washington, DC, and prior to law school she was a public high school teacher in Los Angeles, California. Jessica is a LLM degree candidate at Georgetown Law. She earned her JD at Southwestern Law School, where she worked on the Journal of Law and Trade in the Americas and the Journal of International Media and Entertainment Law, and her BA from Loyola Marymount University. Jessica serves on the Media and Democracy Coalition’s Board of Directors.

Sonya Grier, Ph.D.

American University.
Sonya Grier is Associate Professor of Marketing at American University. Prior to joining AU in 2006, she was a member of the first cohort of the Robert Wood Johnson Foundation Health and Society Scholar (HSS) program at the University of Pennsylvania. Prior to joining the HSS program, Dr. Grier was an Assistant Professor at the Stanford University Graduate School of Business. 
Professor Grier conducts interdisciplinary research on topics related to target marketing, race in the marketplace, the social impact of commercial marketing, and social marketing. Her current research investigates the relationship between marketing activities and consumer health, with a focus on obesity. She is also examining the role of marketing in addressing health disparities. Dr. Grier has published her research in leading marketing, psychology and health journals.
She spent two years as a Visiting Scholar at the Federal Trade Commission, where she provided consumer research expertise as part of a team examining the target marketing of violent movies, music and video games to American youth.  Simultaneously, she was a Visiting Scholar with the Connolly Program in Business Ethics at Georgetown University. She also spent a semester at the University of Cape Town in South Africa conducting research on social influences on consumer response to targeted advertising. Dr. Grier also has practical industry experience, having worked in Market Research at Kraft, Incorporated, in Brand Management at General Foods USA, and as an independent Marketing consultant. 
Dr. Grier serves on the Editorial Board for the Journal of Public Policy and Marketing and the Advisory Boards for Transformative Consumer Research and the Villanova Center for Marketing and Public Policy.  She received her Ph.D. in Marketing, with a minor in Social Psychology, from Northwestern University in 1996. Dr. Grier also has an MBA from the J.L. Kellogg Graduate School of Management, Northwestern University.

Félix F. Gutiérrez, Ph.D.
University of Southern California

Dr. is a Professor of Journalism and Communication in the Annenberg School for Communication and Journalism and a Professor of American Studies & Ethnicity in the Dana and David Dornsife College of Letters, Arts and Sciences at the University of Southern California. 

He is the 2011 recipient of the Lionel C. Barrow Jr. Award for Distinguished Achievement in Diversity Research and Education by the Association for Education in Journalism and Mass Communication. His scholarship and publications since 1972 have focused on racial diversity and media.  He is author or co-author of five books and more than 50 scholarly articles or book chapters, most on racial or technological diversity in media.  

His current scholarship focuses on “Voices for Justice: 200 Years of Latino Newspapers in the United States” documenting the issues covered by U.S. Latino newspapers since 1808 and the journalists who covered the stories. In 2009 he curated a 24-panel exhibit on the history of Latino newspapers that has been displayed in California and Texas. Currently he is working with others on a documentary film and is continuing to write articles on the subject.

His most recent co-authored book, Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, was awarded the Society of Professional Journalists Sigma Delta Chi Award for Excellence in Research About Journalism in 2004.  An earlier edition, Race, Multiculturalism and the Media:  From Mass to Class Communication received the 1996 Gustavus Myers Award as Outstanding Book on Human Rights in North America.  Other book credits include: Spanish-language Radio in the Southwestern United States (1979), Telecommunications Policy Handbook (1981) and Minorities and the Media: Diversity and the End of Mass Communication (1985). 

In 2006-2007 academic year he was co-editor of a special issue dedicated to El Clamor Público, Southern California’s first Latino newspaper, of California History: The Magazine of the California Historical Society and editor of the Special Issue: Ethnic Media and Audiences in America: Growing Beyond the Margins, Journalism: Theory, Practice and Criticism.

A former Senior Vice President of the Freedom Forum and the Newseum, his responsibilities during 12 years in philanthropy included administering journalism education and professional grants and programs, establishing and supervising Pacific Coast Center programs in Oakland and San Francisco, and researching diversity exhibits for the Newseum in Washington, D.C.

His career in higher education includes tenured faculty positions at the University of Southern California and California State University Northridge, administrative posts at USC, Stanford University and California State University Los Angeles, and visiting appointments at Columbia University, The Claremont Colleges, and the University of Texas at Austin.   He was the first Executive Director of the California Chicano News Media Association from 1978 through 1980.  In the late 1980s he covered media issues on a weekly basis for The Associated Press Los Angeles bureau and in the mid-1980s was a part-time reporter and columnist for the Pasadena Star-News.

A native of East Los Angeles, he earned a B.A. in Social Studies from California State College Los Angeles, an M.S. from Northwestern University's Medill School of Journalism, and an A.M. and Ph.D. in Communication from Stanford University.  

He is married to María Elena Gutiérrez, Ed.D. They have three daughters: Elena, Associate Professor of Gender and Women’s Studies and Latin American and Latino Studies at the University of Illinois at Chicago; Anita, a specialist with Easter Seals in Oakland, and Alicia, an attorney in Washington, D.C.  He and his wife have homes in Oakland and South Pasadena, California.

David H. Jernigan, Ph.D.
Johns Hopkins Bloomberg School of Public Health

David H. Jernigan is Associate Professor at the Johns Hopkins Bloomberg School of Public Health, and is the Director of the Center on Alcohol Marketing and Youth (CAMY), funded by the Centers for Disease Control and Prevention, and in that capacity pioneers in new forms of surveillance of the levels of risk posed to young people by exposure to alcohol advertising.

CAMY monitors the marketing practices of the alcohol industry to focus attention and action on industry practices that jeopardize the health and safety of America's youth.

Reducing high rates of underage alcohol consumption and the suffering caused by alcohol-related injuries and deaths among young people requires using the public health strategies of limiting the access to and the appeal of alcohol to underage persons.

Dr. Jernigan's work has focused on public health practice with a particular interest in alcohol policy. He has written about and worked extensively in the field of media advocacy, the strategic use of the mass media to influence public health policy. He has also served as an adviser to the World Health Organization and the World Bank on the role of alcohol in health and development.
E. Patrick Johnson, Ph.D.

Northwestern University
Dr. Johnson is Professor and Chair in the Department of Performance Studies and Professor in African American Studies at Northwestern University. He is also a fellow at the Ellen Stone Belic Institute for the Study of Women and Gender in the Arts and Media, Columbia College, Chicago. A scholar/artist, Johnson has performed nationally and internationally and has published widely in the area of race, gender, sexuality and performance.  
He is the author of Appropriating Blackness:  Performance and the Politics of Authenticity, which dealt with cultural, social, and political battles over the origin, ownership, circulation, and performance of blackness (published by Duke University Press in 2003), and co-author (with Mae G. Henderson) of Black Queer Studies: A Critical Anthology, also with Duke University Press (2005). Professor Johnson received his BA and MA in Speech Communication from the University of North Carolina-Chapel Hill, and his PhD from Louisiana State University.
Professor Johnson is currently performing Pouring Tea: Black Gay Men of the South Tell Their Stories, based on excerpts from his recent book, Sweet Tea: Black Gay Men of the South—An Oral History, published by the University of North Carolina Press in 2008. The narratives were collected between 2004 and 2006 from black gay men who were born, raised, and continue to live in the South.  The men hail from fifteen different states and range in age from 19 to 93. The stage play of Sweet Tea premiered in Chicago in 2010 at About Face Theater in collaboration with the Ellen Stone Belic Institute at Columbia College, Chicago and will open the season at Signature Theater in Arlington, VA in September 2011.
He was awarded the Leslie Irene Coger Award for Outstanding Contributions to Performance and the Randy Majors Memorial Award for Outstanding Contributions to LGBT Scholarship in Communication, both by the National Communication Association. He is active in several organizations that bring awareness to HIV/AIDS in the black community, including the Black AIDS Institute and the Institute for Gay Men’s Health. He was awarded the Esteem Award for Outstanding Service to the Black Gay Community by the Pride and was inducted into the Chicago LGBT Hall of Fame in 2010.
Amy Beth Jordan, Ph.D,

Annenberg Public Policy Center of the University of Pennsylvania
Amy Beth Jordan is director of the Media and the Developing Child sector of the Annenberg Public Policy Center of the University of Pennsylvania, where she oversees research on youth and media. Her studies have examined the implementation and public reception of the educational television mandate known as the Three-Hour Rule, the V-Chip legislation, and the American Academy of Pediatrics’ media use recommendations. Her current research focuses on the role of media in childhood obesity.

Dr. Jordan has published the findings of her research in dozens of peer-reviewed journal articles and book chapters, and has edited special issues of academic journals, including the Journal of Applied Developmental Psychology, The Annals of the American Academy of Political and Social Science, and The Bulletin. She is co-editor of Children in the Digital Age (with Sandra Calvert and Rod Cocking) and Media Messages and Public Health (with Dale Kunkel, Jennifer Manganello and Martin Fishbein) and co-author of Children, Adolescents and the Media (with Victor Strasburger and Barbara Wilson). Dr. Jordan has appeared on national television and radio programs as an expert in children and media, including interviews on NBC’s “The Today Show” and NPR’s “Morning Edition.”

Dr. Jordan is the recipient of the International Communication Association’s Best Applied/Policy Research Award and the National Communication Association’s Stanley L. Saxon Applied Research Award. She received her B.A. in Communication Studies from Muhlenberg College and her M.A. and Ph.D. in Communication from the Annenberg School for Communication at the University of Pennsylvania.
Yolanda T. Moses, Ph.D.

University of California, Riverside
Dr. Moses served as President of the American Anthropological Association, Chair of the Board of the American Association of Colleges and Universities, Past President of City University of New York/ The City College (1993-1999), and President of the American Association for Higher Education (2000-2003). She currently serves as Professor of Anthropology, Associate Vice Chancellor for Diversity, Equity and Excellence, and Executive Director for Conflict Resolution at the University of California, Riverside.  Dr. Moses’ research focuses on the broad question of the origins of social inequality in complex societies through the use of comparative ethnographic and survey methods. She has explored gender and class disparities in the Caribbean, East Africa and in the United States. More recently, her research has focused on issues of diversity and change in universities and colleges in the United States, India, Europe and South Africa.
She is currently involved with several national higher education projects with the National Council for Research on Women, Campus Women Lead and The Women of Color Research Collective. In addition, she is Chair of the National Advisory Board of a multi-year national public education project sponsored by the American Anthropological Association and funded by NSF and the Ford Foundation on Race and Human Variation. See:
She is the co-author also with Carol Mukhopadhyay and Rosemary Henze, Professors at CSU San Jose of the book: How Real is Race: A Sourcebook on Race, Culture and Biology. (2007) Rowman and Littlefield.
Moses is currently a consultant to the American Council on Education’s Project, on linking International and Diversity Issues, and to the recent publication, At Home in the World: Bridging the Gap between Internationalization and Multicultural Education (2007). She is currently a faculty member in the Salzburg Seminar‘s ISP Program in Salzburg, Austria.
Moses has also held a senior visiting Research appointment at George Washington University in Washington D.C. (2000 to 2004), and as Professor of Anthropology at the City University of New York Graduate University (1993-2000).

Deborah  Ann  Mulligan,  MD  FAAP  FACEP

Nova Southeastern University
Dr. Muliigan is the Director of the Institute for Child Health Policy and Clinical Professor of Pediatrics at Nova Southeastern University, Ft. Lauderdale, Florida. The Institute at NSU conducts professional training and education, performs community-based quantitative and qualitative research in support of public policy recommendations and designs and implements a variety of demonstration and pilot projects. The Institute is actively engaged in developing new measurement tools to evaluate the efficacy of child health care programs and initiatives. Under Dr. Mulligan’s leadership, the work of the Institute has consistently garnered regional and national acclaim and received numerous awards, including the highly-coveted SAMHSA Gold Award for Excellence in Community Communications and Outreach award by the U.S. Department of Health and Human Services (DHHS).
Board certified in Pediatrics and Pediatric Emergency Medicine, Dr. Mulligan is also the Chief Medical Officer of MDLIVE Care, Inc., a burgeoning telehealth company, where she also is spearheading the company’s expansion into Western Europe. Her past experience as physician executive includes serving as Pediatric Services Medical Director for the nation’s fourth largest safety net hospital system serving a county of 1.6 million resident.
Dr.  Mulligan  holds  and  has  held  key  leadership  positions  in  numerous national  and   international  health  organizations,  including  currently  Chair  of the  Executive  Council  on   Communications  and  Media  of  the  American Association  of  Pediatrics,  President  of  the   Florida  Chapter  American Academy  of  Pediatrics  and  immediate-­past  Chair  of  the  Florida     Medical Association  Council  on  Public  Health.  With  over  100  publications  in  the field  of   pediatrics  and  emergency  medicine,  Dr.  Mulligan  is  an  editorial board  member  of  the   Prehospital  Emergency  Care  Journal,  as  well  as  a Reviewer  for  the  Annals  of  Emergency   Medicine  and  PEDIATRICS.    
Fluent  in  Spanish  and  conversational  in  Italian,  Dr.  Mulligan  nurtures  her international   professional  relationships  by  providing  cross-­border  health and education  programs  for   doctors  and  other  health  care  professionals  in Caribbean  countries,  Central  and  Latin   America  and  the  Middle  East.  A recipient  of  the  prestigious  FREDDIE  Award  sponsored  by   the  International Health  and  Medical  Media  Association,  she  is  often  featured  in  a  broad   cross-­section  of  media  outlets,  including  guest  appearances  on  The  Today Show,  Good   Morning  America,  FOX  News,  the  Discovery  Health  Channel, Univision  and  Telefutura   Networks,  CNN  en  Espanol,  Todobebe,  Hispanic News  Wire,  Parent  Magazine  and  the  Wall   Street  Journal.    
Dr.  Mulligan  has  served  on  the  Board  of  Directors  of  the  March  of  Dimes, Children's  Home   Society  and  the  Save-­A-­Life  Foundation.  Over  her medical  career,  she  has  won  numerous   honors  and  awards,  including  the U.S.  DHHS  National  Emergency  Medicine  Heroes  Award       for  Innovation, Recognition  in  the  Congressional  Record  by  U.S.  Representative  E.  Clay   Shaw,  Florida  Medical  Association's  Physician  Communicator  of  the  Year Award,  the  Florida   State  Surgeon  General  Injury  Prevention  Award  and, most  recently,  the  Community   Engagement  Educator  Award,  presented  by First  Lady  Michelle  Obama.    
Dr.  Mulligan  received  her  Bachelor  of  Science  degree  from  the  University of  San  Francisco,   Medical  Doctorate  from  the  University  of  California Los Angeles  and  completed  her  pediatric   emergency  medicine  training  at Montefiore  Medical  Center/Albert  Einstein  College  of   Medicine  in  New York.
Lisa Nakamura, Ph.D.

University of Illinois, Urbana-Champaign
Lisa Nakamura is the Director of the Asian American Studies Program, Professor in the Institute of Communication Research and Media and Cinema Department and Professor of Asian American Studies at the University of Illinois, Urbana-Champaign. She is the author of Digitizing Race: Visual Cultures of the Internet (University of Minnesota Press, 2007), Cybertypes: Race, Ethnicity, and Identity on the Internet (Routledge, 2002) and a co-editor of Race in Cyberspace (Routledge, 2000) and Race After the Internet (Routledge, forthcoming 2011). She has published articles in Critical Studies in Media CommunicationPMLACinema JournalThe Women’s Review of BooksCamera Obscura, and the Iowa Journal of Cultural Studies. She is working on a new monograph tentatively entitled Workers Without Bodies: Towards a Theory of Race and Digital Labor in Virtual Worlds
Leslie Rotenberg, SVP Children’s Media/Marketing & Communications

Ms. Rotenberg leads both PBS’ children’s media team and its marketing and communications team.
As senior vice president of children’s media, Ms. Rotenberg leads a cross-disciplinary team charged with content production, web development, multi-platform asset distribution, education resources, marketing and communications for the #1 educational media brand for young children. Ms. Rotenberg spearheads an initiative called PBS KIDS Next Generation Media and is charged with developing the strategy and managing the team that will define the role PBS plays in the changing digital children's media landscape. She oversees the PBS KIDS Next Generation Media Advisory Board, which brings together renowned experts in the fields of child development, education, psychology and new media to guide staff as they create a dynamic media service that meets the needs of a new generation of children, their parents and teachers.
As senior vice president of marketing and communications, Ms. Rotenberg is responsible for the development and implementation of PBS’ marketing and communications strategy across all segments of the business. She oversees the strategic positioning of primetime and children's programming, online content and education services and is responsible for building and extending the brand equity of PBS and PBS KIDS, the most trusted media brands in the U.S. Ms. Rotenberg is also responsible for the development of a comprehensive strategic corporate communication program that supports key external and internal stakeholders, while meeting the strategic communication needs of PBS and its 350 member stations. Her responsibilities include national oversight of PBS’ creative services including on-air and print production, advertising strategy, media planning, corporate communications, program promotion, and station professional development.
Ms. Rotenberg was named one of the nation's top 15 "Women to Watch" by Advertising Age in 2001. She was also named one of the top 30 Brand Builders by Broadcasting & Cable, Multichannel News and Promax/BDA. Ms. Rotenberg has received numerous advertising and promotion honors including 2 Emmy awards-- the 2010 Daytime Emmy for Outstanding Promotional Announcement and the 2003 Primetime Emmy for Outstanding Commercial; the 2004 CINE Special Jury Award for Best On-Air Promo; 20 CINE Golden Eagle awards; 32 Promax/BDA Awards, four CTAM Awards, and three Telly Awards. In 2004, Television Week and Promax/BDA selected the PBS "Be More" campaign as one of the top 10 Campaigns of Distinction. Prior to joining PBS in November 2000, Ms. Rotenberg was vice president, marketing, at Animal Planet, and a marketing executive at Discovery for 10 years. 

Debra Tica Sanchez, Senior Vice President, Education and Children's Content Operations
The Corporation for Public Broadcasting

Debra Sanchez is senior vice president, Education and Children's Content Operations for the Corporation for Public Broadcasting (CPB). She develops and oversees children’s content investments and educational initiatives at the national level and works closely with stations to enhance their development and execution of local educational services.
Sanchez is responsible for leading the Ready to Learn (RTL) initiative at CPB. In collaboration with CPB and PBS, and with funding from the U.S. Department of Education, RTL focuses on developing curriculum-based content that supports early literacy education for children ages 2-8. Literacy series SuperWhy!, Martha Speaks and The Electric Company are PBS KIDS properties developed through the RTL program. Research of the content developed with RTL funding shows that media usage helps young children – particularly disadvantaged children – build basic literacy skills.
Prior to joining CPB, Sanchez was vice president of Government Relations for the Association of Public Television Stations (APTS). There, she developed Ready to Compete – bi-partisan legislation introduced in Congress to create digital education resources and teacher training, including RTL and Ready To Teach (RTT), to serve Pre-K to adult learners. She also advocated to have RTL and RTT successfully included in the No Child Left Behind Act and worked to secure annual federal appropriations for these programs. In her role at APTS, Sanchez served as the primary education policy professional for the public television community and provided strategic counsel on pursuing Pre-K to postsecondary federal initiatives.
As a result of her work in education, Sanchez was the focus of a 2008 CEO Update “Primed to Lead” column, which profiles young, influential executives.
Before beginning her work in public broadcasting, she was a special education teacher in Arlington, Va., and Highland, Ind. She earned a B.S. degree in special education from Indiana University.

Alan Simpson, Vice President of Policy

Common Sense Media
Alan Simpson is vice president of policy for Common Sense Media, a non-profit organization dedicated to improving the media lives of kids and families. Simpson’s background combines experience as an advocate for children and education issues, and work for media organizations.
Prior to joining Common Sense Media in 2007, Simpson worked at the National Association for the Education of Young Children (NAEYC) and at Voices for Illinois Children, an advocacy organization in Chicago. He has also worked at National Public Radio (NPR) and the Cable Satellite Public Affairs Network (C-SPAN) in Washington, DC.

Kaveri Subrahmanyam, Ph.D.

University of California, Los Angeles
Dr. Subrahmanyam is Professor of Psychology at California State University, Los Angeles and Associate Director of the Children’s Digital Media Center @ Los Angeles. Her research has examined the cognitive and social implications of interactive media use. In early work, she conducted one of the first training studies showing the effects of computer game use on spatial skills. Subsequently she studied the developmental implications of chat rooms, blogs, social networking sites, and virtual worlds, such as Second Life with a focus on the development of identity and intimacy. Currently, she is studying the role of interactive media in the transition to high school as well as the cognitive implications of multitasking. She has published several research articles on youth and digital media and has co-edited a special issue on social networking for the Journal of Applied Developmental Psychology (2008). She is the co-author (with David Smahel) of Digital Youth: The Role of Media in Development (Springer, 2010).
Michael K. Thomas, Ph.D.

University of Wisconsin, Madison
Dr Thomas is an assistant professor in the Educational Communications and Technology program in the Department of Curriculum & Instruction. Before joining the faculty at Madison, Michael was an ESL teacher in New York City Public Schools (Brooklyn) and taught EFL at King Saud University in Riyadh, Saudi Arabia. He earned his Ph.D. in Instructional Systems Technology and Language Education from Indiana University-Bloomington in 2004. While in Bloomington, he worked extensively on the Quest Atlantis project at the Center for Research on Learning and Technology. He spent two years as a faculty member in the Department of Educational Psychology in the Instructional Psychology and Technology program at the University of Oklahoma.
His research interests include international contexts of educational technology, the implementation and scaling up of technology-rich innovations in schools, the notion of culture in the design of instruction, the use of video games for learning, and the use of Grounded Theory methodology for researching the cultures of online environments. 

José Tillán Executive Vice-president/ General Manager

Tr3: MTV, Música y Más.
José Tillán is the Executive Vice-president/ General Manager of Tr3: MTV, Música y Más, the most-widely distributed TV network dedicated to super-serving today’s bicultural Latino youth. In this position, he closely works with the Tr3s team to continue building premiere destinations for Latino audiences living in the United States. He is responsible for the leadership, strategy and management of the network as well as the day-to-day operations of the channel.

Prior to this position, Tillán was the Senior Vice President of Creative, Content and Music, MTV Networks Latin America, responsible for the all of production, programming, content development and image of the MTV and VH1 networks in Latin America.

Prior to joining MTV Latin America, José Tillán was the President of MATT Entertainment, a full-service management and entertainment company.  Tillán holds a Degree in International Marketing and Business Administration from Florida International University and is a professional musician, arranger, writer and producer and has served as the President of the Florida Chapter as well as a National Trustee for the National Academy of Recording Arts and Sciences (NARAS). He currently serves on the Board of Directors for the National Association of Latino Independent Producers (NALIP) as well as on the President’s Council for the Latin Recording Academy (LARAS).

In 2007, Tillán was inducted to the Miami Dade College Hall of Fame for his merits in the entertainment field. In 2007 he received a Latin Grammy as the Video Producer of Ricky Martin: MTV Unplugged and in 2008 he was awarded once again his second Latin Grammy for Julieta Venegas: MTV Unplugged.

K. “Vish” Viswanath, Ph.D.

Harvard School of Public Health
Dr. K. “Vish” Viswanath is an Associate Professor in the Department of Society, Human Development, and Health at the Harvard School of Public Health (HSPH). He is also a faculty member in the Center for Community-Based Research (CCBR) at the Dana-Farber Cancer Institute (DFCI), Director of the Health Communication Core of the Dana-Farber/Harvard Cancer Center (DF/HCC), and Co-Leader of the Cancer Risk and Disparities (CaRD) Program of Df/HCC. He also Chairs the Steering Committee for the Health Communication Concentration at HSPH. Dr. Viswanath received his doctoral degree in Mass Communication from the University of Minnesota.
His primary research is in documenting the relationship between communication inequalities, poverty and health disparities. He has written more than 100 journal articles and book chapters concerning communication inequalities and health disparities, public health communication campaigns, e-health and digital divide, public health preparedness and the delivery of health communication interventions to underserved populations. He is the Co-Editor of three books: Mass Media, Social Control and Social Change (Iowa State University Press, 1999), Health Behavior and Health Education: Theory, Research & Practice (Jossey Bass, 2008), and The Role of Media in Promoting and Reducing Tobacco Use (National Cancer Institute, 2008). He was also the Editor of the Social and Behavioral Research section of the 12-volume International Encyclopedia of Communication (Blackwell Publishing, 2008).
His research, both in the United States and the developing world, is funded by the National Institutes of Health (NIH) and the Centers for Disease Control and Prevention (CDC) among others. He has consulted for the NIH, the CDC and the American Cancer Society. Prior to his arrival at Harvard and Dana-Farber, he was the associate director for behavioral research and a senior health communication scientist at the National Cancer Institute.
In recognition of his academic and professional achievements, Dr. Viswanath received several awards including, Outstanding Health Communication Scholar Award (2010) jointly given out by the International Communication Association and the National Communication Association and the Mayhew Derryberry Award from the American Public Health Association (APHA) for his contribution to health education research and theory (2009). He delivered the 23rd Annual Aubrey Fisher Lecture at University of Utah in 2009. He was elected Fellow of the Society for Behavioral Medicine (2008) and the Midwest Association for Public Opinion Research (2006). He was also the Chair of the Board of Scientific Counselors for the National Center for Health Marketing at the Centers for Disease Control and Prevention (CDC), Atlanta from 2008-2010.
L. Monique Ward, Ph.D.

University of Michigan

Dr Ward is an Associate Professor of Psychology at the University of Michigan. Her research examines adolescents’ developing conceptions of both gender and sexuality, and explores the contributions of these notions to their social and sexual decision-making. Dr. Ward is particularly interested in the role of the media in the process of sexual socialization, and has published extensively on this topic in several academic journals, including Developmental Review, Developmental Psychology, Psychology of Women Quarterly, and the Journal of Research on Adolescence. She served as a member of APA’s Task Force on the Sexualization of Girls, and serves on the editorial board of the Journal of Adolescent Research and Media Psychology. She was also an associate editor for the Encyclopedia of Children, Adolescents, and the Media. She received a Ph.D. in developmental psychology from the University of California at Los Angeles.

S. Craig Watkins, Ph.D.
University of Texas, Austin

Dr. Watkins studies young people's social and digital media behaviors. He teaches at the University of Texas, Austin, in the departments of Radio-Television-Film, Sociology, and the Center for African and African American Studies.  Craig is also a Faculty Fellow for the Division of Diversity and Community Engagement at the University of Texas at Austin. He received his PhD from the University of Michigan.

His book, The Young and the Digital: What the Migration to Social Network Sites, Games, and Anytime, Anywhere Media Means for Our Future (Beacon, 2009), is based on survey research, in-depth interviews, and fieldwork with teens, young twenty-somethings, teachers, parents, and technology advocates.  The Young and the Digital explores young people's dynamic engagement with social media, games, mobile phones, and communities like Facebook.

His other books include Hip Hop Matters: Politics, Pop Culture and the Struggle for the Soul of a Movement (Beacon Press, 2005), and Representing: Hip Hop Culture and the Production of Black Cinema (The University of Chicago Press, 1998).

Addressing issues that range from the social impacts of young people's participation in digital media culture to the educational implications, Craig has engaged a dynamic mix of communities.  Among them: the National Institutes of Health and the National Institute of Drug Addiction, IBM Center for Social Software, SXSW Interactive, the National School Boards Association, Smart Mixed-Signal Connectivity, the Austin Forum on Science and Technology for Society, iCivics, and the MacArthur Foundation,

He is a member of the MacArthur Foundation's research network on Connected Learning.  Among other things his work in the network will include leading a team of researchers in an ethnographic study of diverse teens and their participation in digital media cultures, social ecologies, and learning communities.  Craig is also developing a project that looks at the connection between youth, digital media, learning innovation, and civic engagement.  Finally, he is conducting a series of case studies that examine how educators are using social and digital media to redesign learning. 

For updates on these and other projects visit his website,

Jerome D. Williams, Ph.D.

Howard University
Jerome is the Prudential Chair in Business and Research Director of The Center for Urban Entrepreneurship & Economic Development in the Rutgers Business School-Newark and New Brunswick. Previously he held positions at the University of Texas as the F.J. Heyne Centennial Professor in Advertising with a joint appointment in the Center for African and African American Studies, at Howard University as the Anheuser-Busch/John E. Jacob Professor in Marketing and Director of the Center for Marketplace Diversity, and at Penn State University. He received degrees from the University of Colorado (PhD), Union College (MS), and the University of Pennsylvania (BA). His research interests cover multicultural marketing, Internet privacy, and public health communication issues. He has published in the domain of social justice as it relates to marketplace discrimination, including articles in Journal of Public Policy & Marketing, Journal of Brand Management, and a forthcoming book chapter on transformative consumer research.

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