Rüsselsheim. Opel/Vauxhall will change its media agency at the beginning of 2018. As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel/Vauxhall in the previous eight years.
As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citroën and DS Automobiles at the beginning of the New Year.
“During the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018”, said Peter Küspert, Managing Director Sales and Marketing, Opel Automobile GmbH. “We are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.”
“MediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.” said Stephen Allan, MediaCom Worldwide Chairman & CEO.
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