Media Information November 22, 2017 Opel/Vauxhall selects MediaCom as New Media Agency
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- Opel/Vauxhall selects MediaCom as New Media Agency
- Contact Michael Göntgens – michael.goentgens@opel.com Axel Seegers – axel.seegers@opel.com Annemarie Schreeb – annemarie.schreeb@opel.com
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November 22, 2017 Opel/Vauxhall selects MediaCom as New Media Agency Merger of media budgets within Groupe PSA creates synergies Further step in implementation of PACE! plan Market-leader MediaCom will take over Opel/Vauxhall media business in New Year Rüsselsheim. Opel/Vauxhall will change its media agency at the beginning of 2018. As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel/Vauxhall in the previous eight years. As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citroën and DS Automobiles at the beginning of the New Year. “During the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018”, said Peter Küspert, Managing Director Sales and Marketing, Opel Automobile GmbH. “We are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.” “MediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.” said Stephen Allan, MediaCom Worldwide Chairman & CEO. Contact Michael Göntgens – michael.goentgens@opel.com Axel Seegers – axel.seegers@opel.com Annemarie Schreeb – annemarie.schreeb@opel.com Opel Automobile GmbH media.opel.com * D-65423 Rüsselsheim Directory: content -> Pages -> news news -> OnStar Offers Crisis Assist During Extreme Weather Emergencies news -> For Release: Thursday, June 18, 2015, 9 a m. Edt news -> European invasion: holden astra and cascada launch news -> Once upon a time… driving home at christmas news -> For Release: Tuesday, April 8, 2014, 7 a m. Edt news -> Plant Fact Sheet Revised: 15. 13 Gm lansing Grand River Assembly news -> Cadillac July Sales Rise 29 Percent in the Middle East Dealers record best ever sales for ats and best July sales for srx news -> For Immediate Release: Wednesday, June 13, 2012 news -> Media information 25 August 2014 news -> Vauxhall announces new intellilink infotainment and onstar for adam Download 15.33 Kb. Share with your friends:
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