Edith Bowman and Vauxhall Motors make the backseat feel more like bedtime over festive period
10 December 2015 – Vauxhall Motors and Edith Bowman have launched ‘Backseat Bedtime’, a series of narrated popular children’s stories by author Tracey Corderoy to help parents on long car journeys over the festive period. With over 12 million cars on the road during peak times, more Brits embark on long drives over Christmas and the New Year than at any other time of the year (RAC 2014).
Unsurprisingly, three quarters (75%)* of parents say they find these long car journeys stressful, with the majority (80%) saying they find it hard to keep their little ones amused. To deal with this stress, half of parents (48%) time long journeys to coincide with bedtime and over half (56%) put their children in their pyjamas before setting off, hoping they will sleep straight through.
Narrated by radio DJ and mum of two, Edith Bowman, the content, which can be streamed as audio or video content through Vauxhall’s in-car intelligence system OnStar, has been created to showcase the new levels of connectivity available across the Vauxhall range but also aims to minimise stress over the busy Christmas period.
The three stories – Shifty McGifty and Slippery Sam, Shifty McGifty and Slippery Sam: The Cat Burglar and Hubble Bubble Granny Trouble – from author Tracey Corderoy and independent publishers Nosy Crow, were chosen for their popularity, and follow the exploits of two robber dogs who turn good, and a very peculiar granny.
Narrator Edith Bowman commented, “Reading or listening to stories has always been something I've done with my kids from a very early age, both at home or on our travels. It's one of my favourite things to do as a parent, so being a bedtime storyteller was a dream for me. The idea is brilliant, using that time when kids are stuck in the car to entertain them, help them get some rest and give parents some peace!”
Sara Nicholson, OnStar Program Lead for Europe commented, “Vauxhall OnStar is a personal on-board assistant available across our vehicle range. It offers Wi-Fi capability for up to seven devices, vehicle data visible on your phone, stolen vehicle assistance, automatic crash response and much more. Technology needs to enhance our customers everyday lives and for us at Vauxhall, the little things like quiet, hassle-free car journeys with young children are worth every penny.”
The backseat bedtime stories are available to view through the Vauxhall website: www.vauxhall.co.uk/backseatbedtime
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NOTES TO EDITORS * 1,005 motorists were surveyed by KGS Ltd / Research NOW between 16th-23rd November 2015. Of these, 215 respondents had children under the age of 10.
About Vauxhall Motors
Vauxhall Motors has been manufacturing vehicles in the UK continuously since 1903 and has recently launched the Vauxhall ADAM, Mokka and Cascada. Vauxhall’s range spans all mainstream sectors of the vehicle market with best-selling model names such as Corsa, Astra, Meriva, Zafira and Insignia regularly topping the sales charts. Vauxhall is also the largest manufacturer of commercial vehicles in the UK and its parent company General Motors’ 4th largest global market.
Vauxhall employs over 4500 in the UK and exports over 70% of its production. It is headquartered in Luton, Bedfordshire with manufacturing plants in the town (Vivaro van production) and Ellesmere Port in Cheshire (Astra production).
OnStar is available in selected models in Vauxhall’s passenger car range and is exclusive to Vauxhall in the UK. The comprehensive in-car assistant, it includes a high-speed 4G LTE mobile network, emergency response notification and stolen vehicle recovery technology.
Globally, OnStar is the leading provider of connected safety and security solutions, value-added mobility services and advanced information technology in the automobile industry. It connects around seven million customers in the United States, Canada, China and Mexico with features including 4G LTE connection, emergency services and smartphone remote control.
As well as the UK, OnStar will be available in Vauxhall models in 13 other markets across Europe, including Austria, Belgium, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Poland, Portugal, Spain and Switzerland.
You can view the full OnStar Press Kit here
About Nosy Crow:
Nosy Crow is a multi-award-winning London-based children’s book and app publisher founded in 2010 by veterans of the children’s publishing industry who brought on board experienced electronic games developers. Nosy Crow believes in encouraging children to read for pleasure, whatever reading material and whatever reading experience they choose.
Tracey was born and grew up in industrial South Wales. From a very young age she loved stories and the imaginative journeys they provided. A trained teacher, Tracey always wanted - one day - to write her own stories for children. She now does this in an ancient cottage halfway up a hill, which she shares with her family and the various animals peeping in from the surrounding fields.
Shifty McGifty and Slippery Sam