Musaic grows smart home offering with ifttt channel launch
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- The Amazon Alexa Fund backed start-up has a roadmap of smart home features in development including voice control and nat
- Musaic is available in 18 countries. To find out more about Musaic and IFTTT visit
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- PRESS INFORMATION AND CONTACT: Download Musaic images . Additional images are available and Matthew Bramble is available for interviews.
- For further information about Musaic visit
Thursday 19 May 2016 FOR IMMEDIATE RELEASE MUSAIC GROWS SMART HOME OFFERING WITH IFTTT CHANNEL LAUNCH What: Musaic London, UK – Wireless HiFi start-up Musaic has today launched a channel on IFTTT, the free service that allows users to create smart home connections with one simple statement: IF This Then That. Musaic is the first wireless HiFi system to enable bi-directional control via the IFTTT platform, meaning Musaic can both control and be controlled by hundreds of other products. Customers can connect their Musaic speakers to products such as Philips Hue, Nest, Belkin WeMo, LIFX and Flic plus apps such as Spotify, Musixmatch and Evernote. This means customers can save songs they like to a Spotify playlist, turn off the lights when the Musaic sleep timer is activated, sound an alarm when their home security system is triggered and much more. The channel will even allow customers to set up recipes where Musaic speakers talk to them, in almost any language, to deliver messages, warnings and reminders. CEO Matthew Bramble said: “The launch of our IFTTT channel is a major milestone for us as it adds a huge variety of smart home capabilities to Musaic. Now our customers can create simple smart home recipes for entertainment, information, security and more. Some of our favourite recipes include setting the lights to disco when having a party, reading out the weather report in the morning, turning on the radio on arriving home or scaring intruders away with spoken warnings or sirens. With audio and speech such a compelling addition to any smart home ecosystem, the possibilities with Musaic are endless. With a further roadmap of smart home features to come, including voice control and natural language understanding, our IFTTT channel will continue to grow and become even more powerful in the future.” The Amazon Alexa Fund backed start-up has a roadmap of smart home features in development including voice control and natural language understanding. Its multi-room wireless music system is the first to offer both high-resolution audio playback and home automation features. Musaic is available in 18 countries. To find out more about Musaic and IFTTT visit: www.musaic.com/ifttt. Ends. ADDITIONAL INFORMATION: About Musaic Musaic is a new multi-room wireless HiFi system, designed by a UK start-up. It is the first wireless HiFi system to combine high-resolution audio playback with smart home features. Musaic’s award-winning product range includes wireless speakers in two different sizes, available in many countries worldwide. An adaptor to add Musaic functionality to any stereo system will be available in June. Musaic is based in London and led by CEO and Founder Matthew Bramble, a longstanding HiFi professional who has worked for some of the leading British audio brands. Musaic was first revealed at International CES 2014 in Eureka Park and the start-up went on to run a successful Kickstarter campaign raising just over $100,000 (£60,000). Musaic was awarded a 2015 CES Innovation Award for their wireless HiFi system, followed by a 2016 CES Innovation Award for their custom install product due for release later this year. More recently, Musaic received investment from the Amazon Alexa Fund. About IFTTT Founded in December of 2010 and launched publicly September 2011, IFTTT is a free service that allows user to create simple rules called ‘Recipes’, which automatically perform useful actions when triggered. IFTTT has rapidly grown to be a major player in Home Automation/IoT with more than 20 million recipes being used per day. These recipes are created via the IFTTT App or website, and run automatically ‘in the cloud’. PRESS INFORMATION AND CONTACT: Download Musaic images. Additional images are available and Matthew Bramble is available for interviews. Please contact: Carolyn Van Dongen: carolyn.vandongen@musaic.com +44 (0) 207 558 8984 Full press resources are available at: www.musaic.com/press For further information about Musaic visit: www.musaic.com. More information about Matthew Bramble can be found at: uk.linkedin.com/in/matthewbramble 
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