LIL UZI VERT ROCKS THE CHARTS WITH “LUV IS RAGE 2” MULTI-PLATINUM RAPPER’S FULL-LENGTH DEBUT
ENTERS BILLBOARD 200 AT #1 COLLECTION ALSO ARRIVES ATOP “TOP RAP ALBUMS” AND “TOP R&B/HIP-HOP ALBUMS” “XO TOUR Llif3” WINS “SONG OF THE SUMMER” AT 2017 VMA AWARDS NORTH AMERICAN LIVE DATES COMING SOON “LUV IS RAGE 2” AVAILABLE NOW AT ALL DSPS AND STREAMING SERVICES
“LUV IS RAGE 2,” the hugely acclaimed new album from Generation Now/Atlantic recording artist Lil Uzi Vert, has made an historic chart debut, arriving at #1 on the Billboard 200 as well as Billboard’s “Top R&B/Hip-Hop Albums” and “Top Rap Albums” charts in excess of 135.2K total consumption after its first week in release. “LUV IS RAGE 2” is available now at all digital music retailers and streaming services.
Lil Uzi Vert was among the big winners at last weekend’s MTV Video Music Awards, taking home the coveted “Song of the Summer” honors for his blockbuster single, “XO Tour Llif3,” while also memorably uniting with fellow superstar Ed Sheeran for a once-in-a-lifetime performance of the 3x platinum certified hit. The instantly legendary collaboration – which pairs “XO Tour Llif3” with Sheeran’s own smash, “Shape of You” – is streaming now via MTV. Continuing to ride its wave, LUV dropped the official companion video to “XO Tour Llif3” on his YouTube channel.
In addition, Uzi heralded “LUV IS RAGE 2” with an exclusive interview with Beats 1 Radio’s Zane Lowe, streaming now via YouTube and Apple Music.
With “LUV IS RAGE 2,” Lil Uzi Vert has crafted a collection sure to be hailed as a hip-hop milestone in years to come. Featuring production from such longtime collaborators as Maaly Raw and Generation Now co-founder Don Cannon, the album sees the Philadelphia-based rapper weaving lonely emo, lean psychedelia, and tightly-wound trap wordplay with widescreen vision unlike anything in his prior canon.
“I took this more seriously than anything in my whole life,” says Uzi. “There’s a difference between mixtapes and albums. I’ve done mixtapes. I worked a ton on this though. I wasn’t playing. I made it an album.”
“LUV IS RAGE 2” has drawn critical applause equal to its popular success, with Pitchfork pronouncing it “the Philadelphia native’s most musically developed work,” adding, “We knew Lil Uzi Vert would become one of rap’s biggest stars, but ‘LUV IS RAGE 2’ suggests that he may spend his time on top experimenting rather than retreating to a comfort zone.” “LUV IS RAGE 2” is “chock-full of elaborate melodies and bouncy trap bangers from some of hip-hop’s top-tier producers,” declared VIBE, while High Snobiety raved, “The project exists on the edge of contemporary hip-hop and something more futuristic.” The FADER hailed the album’s “soaring melodies charged with no-holds-barred emotional catharsis,” noting that with “LUV IS RAGE 2,” Lil Uzi Vert has “cemented himself as this oft-maligned generation’s true pioneer.” Indeed, HotNewHipHop summed it up best, simply decreeing “LUV IS RAGE 2” to be “a definitive piece for (Lil Uzi Vert’s) fellow generation.”
Having ranked as “Most Followed Artist on SoundCloud in 2016,” this year has seen Lil Uzi Vert explode into a true hip-hop superstar. Uzi kickstarted 2017 with “LUV IS RAGE 1.5,” featuring his biggest solo hit to date, “XO Tour Llif3.” Produced by TM88 (Gucci Mane, Young Thug), the single ascended to #7 on Billboard’s “Hot 100” while also achieving top 10 chart success around the globe. Furthermore, “XO Tour Llif3” has generated over 405.6 million Spotify streams thus far, placing Uzi among the few artists to reach the platform’s “Billions Club” as well as one of the top 50 most-streamed artists worldwide. “XO Tour Llif3” is of course joined by a classic companion video, now boasting over 280 million individual views via YouTube alone.
2017 also saw Artist Partner Group, Atlantic Records and Universal Pictures’ “THE FATE OF THE FURIOUS: THE ALBUM” explode out of the gate with the mind-blowing first single/video, Lil Uzi Vert, Quavo & Travis Scott’s “Go Off.” The all-star hip-hop track – which drew wide-ranging media coverage spanning Entertainment Weekly, MTV, The FADER, Complex, Pigeons and Planes, XXL, SPIN, YAHOO! Music, and countless others – is spinning now at multi-format radio outlets nationwide, while its explosive companion video has racked up more than 44 million views at Lil Uzi Vert’s official YouTube channel.
Lil Uzi Vert has also reaped an array of honors in recent months, from a “Top New Artist” nomination at the Billboard Music Awards to gracing the cover of The FADER’s best-selling “Sex Issue.” What’s more, Uzi earned a range of additional awards and nominations for Migos’ #1 smash single, “Bad and Boujee (Feat. Lil Uzi Vert),” including the BET Awards’ “Best Collaboration” trophy and nods for “Top Rap Song” and “Top Rap Collaboration” at the Billboard Music Awards. The 4x platinum certified single is joined by a blockbuster companion video, which was nominated for “Best Hip Hop Video” at the 2017 MTV Video Music Awards with over 465 million views at YouTube alone.
Named by HotNewHipHop as one of the “Breakout Artists of 2015,” Lil Uzi Vert exploded out of the Philly underground with his star-making appearance on Carnage’s smash single, “WDYW (Ft. Lil Uzi Vert, A$AP Ferg, & Rich The Kid).” He followed up with more collaboration – including tracks with G Herbo, Cardo, and Young Thug – as well as his own potent “Pressure (Ft. Lil Durk),” earning praise for its brass-heavy hook and potent lyrics.
“LUV IS RAGE” lit the online world on fire upon its original October 2015 release, showcasing the Philadelphia-based rapper’s dynamic voice and futuristic trap approach on tracks like the hypnotic “Safe House” and the powerful tribute to the late A$AP Yams, “Yamborghini Dream (Ft. Young Thug).” “Safe House” is also accompanied by a provocative companion video, hailed by Complex for “bringing viewers directly to the trap.” The clip – directed by Spike Jordan (Future, Vince Staples) – is streaming now at Lil Uzi Vert’s official YouTube channel.
“LUV IS RAGE” arrived amidst a flurry of critical attention from such high profile outlets as The Fader, Noisey, XXL, and VIBE, which applauded Lil Uzi Vert for “depicting street life from the perspective of a young kid trying to flourish in a city plagued with drugs, violence and police brutality.”
“LIL UZI VERT VS. THE WORLD” – which features production from Maaly Raw, Metro Boomin, Wondagirl, CuBeatz, and Don Cannon (Pusha T, Jeezy) – proved a hip-hop smash upon its April 2016 release, ultimately earning RIAA gold certification and a BET Hip-Hop Awards nomination as “Best Mixtape.” Highlighted by the 2x platinum certified hit single, “Money Longer,” as well as the platinum certified “You Was Right,” the mixtape also earned critical acclaim, with HipHopDX noting that “The 21-year-old self-proclaimed rock star doubles down on the pop-sensibility found on last year’s breakout (‘LUV IS RAGE’) and continues to take the genre in a divisive new direction.” “Lil Uzi Vert is, for better or for worse, yanking people into the future,” declared Noisey, “a world in which rap is a swirling kaleidoscope of post-regional styles and post-genre sounds…Uzi is the proper arrival, pushing that sound into more colorful, gleeful territory with the help of a murderers' row of current producers.”
“THE PERFECT LUV TAPE” followed that summer, prompting Pitchfork to praise Uzi for his “ability to distill entire subgenres of rap into a tonal soup, and more importantly, his songcraft, a knack for hooks and an understanding of how Auto-Tune best suits his abilities.” “(Uzi) dropped three mixtapes in 2016,” noted Rolling Stone in its “40 Best Rap Albums of 2016” wrap-up, “but “THE PERFECT LUV TAPE” perfectly encapsulated his reckless, gleeful abandon.
Acclaimed as an energetic and unpredictable live artist, Lil Uzi Vert has spent much of the year knocking out fans as such top festies as Coachella, Lollapalooza, and Rolling Loud Miami, with Mountain View, CA’s Rolling Loud Bay Area currently slated for October 21st and 22nd. A North American headline tour supporting “LUV IS RAGE 2” will be announced soon.
For additional news and information, please visit liluziofficial.com, twitter.com/LILUZIVERT (@LILUZIVERT), www.instagram.com/liluzivert, www.youtube.com/user/LILUZIVERT, soundcloud.com/liluzivert, and www.atlanticrecords.com.
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