Academic Program Review
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- WEBCT STUDENT RESPONSIBILITY
- CHAPTER, CASE, EXPERIENTIAL, AND INTERNET DISCUSSION QUESTIONS
- DEPARTMENTAL DRESS POLICY FOR GUEST SPEAKERS AND FIELD TRIPS
- Demeanor in Class Room and on Field Trips
- GEORGIA STATE UNIVERSITYS POLICY ON ACADEMIC HONESTY
- Lack of knowledge of this policy is not an acceptable defense to any charge of academic dishonesty. All
- TENTATIVE WEEKLY SCHEDULE Update 1/02/06
- Topic Chapter Assignment
- Robinson College of Business (35 Broad Street) RCB 821
- Marketing Information Systems and Research
- EXAM 7:15-9:45 p.m. Robinson College of Business (35 Broad Street) RCB 821 1, 2, 4-12, 17, 19
- Marketing Project Due @ 9 pm
GRADE DISTRIBUTION A = 360-400 B = 320-359 C = 280-319 D = 240-279 F = Below 240
Students are required to check their e-mail, the bulletin board on the course WEBCT site, announcement area, and the assignment area the morning of each class session. The purpose of checking these areas is to see if any changes or modification of the course, assignment, or classes have been implemented by the instructor for that specific class session or future sessions. Examples of changes that could be listed (but not limited to just these items) are: changes in an assignment, changes in reading assignment, quiz announcement, etc. ASSIGNMENTS All assignments, chapter discussion questions, case discussion questions, experiential or internet exercises, etc. will be due by 9:00 p.m. (WEBCT time clock) on the date assigned. Assignments not handed in by the due date and time will receive a grade of zero. Besides content, analysis and quality, they will be graded on writing skills: grammar, spelling, and clarity. All assignments submitted electronically should be in Word format (.doc) and the file uploaded via the Assignment Module in WEBCT. The assignment file’s name should consist of the student’s last name, space, first name, space, and assignment chapter number (for example if I was handing in the tenth assignment on week 12, chapter 10, discussion questions the file’s name would be Ferreira Raymond 10.doc). Assignments should be double spaced with one inch margins, times roman font, and 12 point size. Assistance on assignment submission will be available only between 8:00 and 9:00 pm on the due date. On the top of the first page include the following information. Name: _________________________ HADM 3760 HOSPITALITY MARKETING ANALYSIS Assignment Name: ________________ VIDEO REVIEWS The videos cover different aspects, issues, or areas related to hospitality marketing. Some of the videos were developed by specific hospitality business to be viewed by its investors, employees, or customers. The videos should introduce you to some aspect of hospitality marketing and help you appreciation some of the issues covered in the assigned chapters of the textbook. Please view each video and submit a quarter to half page summary of the key points, concepts, and/or issues covered in the videotape by the due date. CHAPTER, CASE, EXPERIENTIAL, AND INTERNET DISCUSSION QUESTIONS The discussion questions for appropriate chapters, cases, assignments, as well as the due dates are listed in the course schedule. The specific questions that are to be answered and completed are listed in the schedule for the specific chapter and are located towards the end of that chapter in the textbook or the case assigned in the back of the textbook. Each assignment should be answered in sufficient depth and quality reflecting material and concepts from the chapters read in the textbook. Suggested length is approximately one to two pages per assignment. MARKETING PROJECT Each student needs to select a different hospitality business, submit the name and address of the business to the instructor for approval by the fourth class/week of the semester. That business can be a hotel, motel, resort, restaurant, convention center, fair, exposition, private club, or other hospitality related business. The project will consist of internal and external analyses of the business. After completing all of the specific aspects of the analyses, a SWOT analysis will be completed on the business as well as an evaluation of the four “P’s” for the business. Additional information on the marketing project is located on WEBCT under “Project.” The project is due on May 3 at 9:00 p.m. DEPARTMENTAL DRESS POLICY FOR GUEST SPEAKERS AND FIELD TRIPS Recognizing that image is very important in making a good first impression, the following standards for dress and demeanor shall be required when representing the School of Hospitality Administration at any university, professional or social functions (unless specifically stated to the contrary). This applies to association meetings, conventions, trade shows and when speakers from industry are invited to speak to HADM classes. Men's Dress Code: Preferred: Dark business suit, navy or charcoal gray is recommended, white shirt and tie. Conservative blazer sport coat (navy blue) with gray or tan pants will be acceptable for guest speakers and campus activities. No sweaters, jeans, or athletic shoes. Women's Dress Code: Preferred: Business suit, matching jacket and skirt, hose. Solid colors or conservative patterned material is recommended. No jeans, shorts, or flashy jewelry. Demeanor in Class Room and on Field Trips: When a speaker visits a class, there will be no food or drink allowed in the room out of respect and professionalism. Once the speaker has been introduced, the door will be closed. Do not enter the classroom if you arrive late; wait outside the classroom until there is a break. When on field trips, do not bring in food or drinks, regardless of the time of day. GEORGIA STATE UNIVERSITY'S POLICY ON ACADEMIC HONESTY As members of the academic community, students are expected to recognize and uphold standards of intellectual and academic integrity. The university assumes as a basic and minimum standard of conduct in academic matters that students be honest that they submit for credit only the products of their own efforts. Both the ideals of scholarship and the need for fairness require that all dishonest work be rejected as a basis for academic credit. They also require that students refrain from any and all forms of dishonorable or unethical conduct related to their academic work. The university's policy on academic honesty is published in the Faculty Affairs Handbook and the On Campus: The Undergraduate Co-Curricular Affairs Handbook. The policy represents a core value of the university and all members of the university community are responsible for abiding by it tenets. Lack of knowledge of this policy is not an acceptable defense to any charge of academic dishonesty. All members of the academic community -- students, faculty, and staff -- are expected to report violations of these standards of academic conduct to appropriate authorities. The procedures for such reporting are on file in the office of the dean of the College of Business Administration, the office of the dean of students, and the office of the provost. Examples of academic dishonesty include, but are not limited to plagiarism, cheating on examinations, unauthorized collaboration, falsification, and multiple submissions. Definitions of these examples are given in the policy and if a student has any question regarding these terms, they should refer to the policy. Remember, ignorance of the policy or definition of a term is not an acceptable defense to academic dishonesty. In determining whether or not academic dishonesty has occurred, the standard that should be used is that guilt must be proven by a preponderance of the evidence. This means that if the evidence, which indicates that academic dishonesty occurred produces a stronger impression and is more convincing as to its truth when weighed against opposing evidence, the academic dishonesty has been proved. In other words, the evidence does not have to be enough to free the mind from a reasonable doubt but must be sufficient to incline a reasonable and impartial mind to one side of the issue rather than to the other. Evidence used in this statement can be any observation, admission, statement, or document which would either directly or circumstantially indicate that academic dishonesty has occurred. Unauthorized collaboration is not allowed on exams, tests, quizzes (in class or on-line/webct), case analysis, course projects, and assignments that are not listed as a group project in this course. TENTATIVE WEEKLY SCHEDULE Update 1/02/06
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