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B. Complete the following words and word combinations
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- A. Translate the following words and word-combinations from Russian into English using active vocabulary.
B. Complete the following words and word combinations.1. The advocates of the 1996 Telecommunications Act argued that there was no longer any need to e___________ d______________ of ownership in broadcast radio. 2. The first transatlantic cable was the f______________ of today’s global communication technologies. 3. Hertz’s experiments p_____________ i_______________ further marketing wireless communication systems for businesses. 4. Radio Corporation of America gave the US almost total control over the emerging mass medium, which had not been a_______________ by most wireless companies. 5. KDKA station could l___________ c__________ to making the first professional broadcast in 1920. 6. The government c_____________ brought l_____-o________ r___________ to the American radio industry in the mid-1940s. 7. One of the most popular radio broadcasts in America f___________ an adaptation of H.G. Wells’s “War of the Worlds”. 8. Historically, older forms of mass media a___________ to economic and social c_____________ p___________ by the arrival of a newer medium. 9. Edwin Armstrong, who first discovered and developed FM radio, is often considered the most p____________ inventor in radio history. 10. In the 1960s the Federal Communications Commission opened up more spectrum space for the FM sound, thus i____________ n_____ l_________ into radio. 11. When television s__________ radio’s program ideas, radio’s dependence on recorded music became a necessity. 12. Critics of format radio argued that lesser-known songs deserving air time r____________ m________ a____________ on it. 13. Radio managers introduced format radio to g____________ more r_____________ . 14. Payola, which was r___________ during the 1950s, was later replaced with a promotional strategy called p________________. 15. Although some see p______________ as a direct, honest way to introduce new music on radio stations, others object to having commercial interests b_____________ t___________ with playlists. 16. A news/talk format appeals to advertisers looking to t___________ working- and middle-class adult consumers. 17. Although commercial radio dominates the radio spectrum, nonprofit radio m____________ a v____________. 18. At some periods, the future of noncommercial radio l_________ b___________. 19. When government funding tightened, television r___________ the l__________ s_________. 20. Although low-power stations aren’t e___________ for funding from the Corporation for Public Broadcasting, one hundred longtime 10-watters are still in operation. 21. As podcasting became more popular, mainstream media c__________ the t_________, creating commercial podcasts.
Обеспечивать разнообразие; предшественник; глубоко влиять на что-либо; предвидеть; претендовать на что-либо; давно назревшая реформа; кампания по борьбе с чем-либо; быть важной частью/основой чего-либо; бросить вызов; приспособиться к трудной ситуации; изобретательный; вдохнуть новую жизнь; отнять; не получать достаточного внимания; приносить доход; бесконтрольно распространяющийся; плата за проигрывание песни на радиостанции; вмешиваться во что-либо; беззастенчиво; быть нацеленным на что-либо; не сдавать позиции; выглядеть мрачно; получить львиную долю; иметь право на что-либо; подхватить тенденцию.
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