Customers will also be able to book and of the SPA & Fitness Center packages directly online through the online reservation system. The system will automatically notify the SPA and / or fitness center of the booked appointment
1.1.3.6.Activities Reservation
The system will provide the capability to book activities such as golf, water sports, diving, bowling directly online through a generic reservation system.
1.1.3.7.Elite - Loyalty Program
The elite portal will be a campaign portal focused on VIP customers, the portal shows information about the available loyalty cards and how a customer can become a VIP customer. At a later phase the system can manage loyalty points and VIP services as part of the customer relationship management.
Figure 5: Brochure
Our brochure will provide a magazine like brochure where end-users can view information about Ananatara.
Ananatara will provide the images and content required for the brochure ITWorx will convert these images to a magazine.
1.1.3.9.Virtual Tour
Figure 6: Virtual Tour
The virtual tour component will provide a map view of Anantara's location as well as 360 degree pictures of main points, enabling end-users to view the location interactively.
End-users may click on any section on the map to view a 360 degree image of this section providing the end-user with a perception of being in Ananatara.
Ananatara will provide the images required for the facilities ITWorx will convert these images to a 360 degree image and add hotspots.
1.1.4.Website Process
Planning a web site project is a critical task and possibly the most important. It helps us gain focus and clarity by defining objectives for the project, and forces us to solidify the overall goals for what the stakeholder hopes to achieve, considering the end user experience. Planning a SharePoint web site project also requires considering the implementation of the various SharePoint-specific features. To successfully build a web site, we start with Requirements Elicitation.
Requirements Elicitation mainly focuses on further understanding Anantara's requirements through information gathering, Information Architecture Elicitation, and Wireframing and Design.
1.1.4.1.1.Information Gathering
Information Gathering requires learning about and understanding the goals of our end-users, and the tasks they need to carry out to ensure we fulfill their needs.
One of the most crucial parts of the whole digital presence management is understanding the business requirements. Through the understanding of the business and its needs ITWorx will be better able to achieve the complete digital presence management and will better adhere to Anantara's vision and ultimate needs.
The information gathering task consists of multiple activities that have been stated below:
Vision, goals, and objectives: To create a user-centric web site, we must first clearly define the organization’s vision, goals, and objectives.
User analysis: In this activity we focus on learning who our web site users are, their characteristics, interests, and maybe even their experience level.
Task analysis: Once we’ve defined our audience or identified our end-users, we must understand the tasks they will carry out when visiting our web site. This activity focuses on determining some of the key user tasks based on the type of user. In other words, we identify what our users are trying to achieve when visiting our web site.
1.1.4.1.2.Information Architecture Elicitation
This activity focuses on ensuring our end-users can find what they need in the most efficient manner. The structure, navigation, and taxonomy used for the site all play a key role in ensuring we allow users to find what they need quickly. The web site goals help us determine the information architecture, as we know the user’s goals and have gone through task analysis activities as well.
1.1.4.1.3.Wireframing and Design
This activity focuses on a simple representation of our information architecture and interaction design. It illustrates key features, content, and typically navigation. It also visually calls out page features with brief explanations of the page elements. Wireframes help all project members understand what the product will look like; however, this is not meant to dictate how the web site ultimately will look. Design comps, or mockups of how the site will look, add detail and provide a sense of what the look and feel of the site will be.
Anantara is interested in catering to the audience that heavily uses their mobile devices to browse the website. They are also interested in making sure patients can access the web site on the go to view their latest notifications and reminders as well as book appointments via their mobile devices. To satisfy this requirement, ITWorx has also worked on an approach to visualize how the web site will look on the various supported widths of mobile devices which include tablets, desktops, laptops, and smart phones
Figure 7: Responsive design wire framing caters to various screen sizes and adjusts content elements accordingly
1.1.4.2.Content Authoring & Management
The core of any Web Content Management (WCM) solution ultimately is content. We find that having the ability to effectively manage and reuse your web site’s content is paramount. We can expect to have a large amount of content over time and this will eventually (and inevitably) affect the web site back end in terms of capacity and performance if not planned accordingly. Therefore, planning for reusable content can pay off in the long term.
By leveraging cross-site publishing authors can author and maintain content on a site different than the publishing site. Cross-site publishing lets us store and maintain content in one or more authoring site collections, and the content can be displayed and serviced in different target site collections. When the content is changed in an authoring site collection, those changes are displayed on all site collections that are reusing this content as soon as the content has been recrawled.
Figure 8: Authoring Site & Publishing Site
1.1.4.3.Responsive Design
The number of types of devices and browsers people are using to access the Internet just keeps growing. In addition to the rapid emergence of smart phones and tablets, web sites and applications are now being accessed from other internet-enabled devices.
Mobile devices are set to exceed the number of desktops accessing the Internet by the end of 2013. As the variety of mobile devices that access the Internet increases, the ability to create a separate web site specific to each device becomes impossible. A better approach is to leverage Responsive web design. Responsive web design utilizes new capabilities of HTML5, notably improvements in CSS3 to create web sites that use fluid layouts to adapt to the capabilities of a specific browser or device. In a nutshell, a single web site can now provide a user experience tailored to the specific resolution and capabilities of their device without the need to produce specific page layouts for each device.
1.1.4.4.Multilingual Framework
The Anantara portal will support English and Arabic languages. SharePoint Server 2013 Variations feature will be utilized.
Content shall be maintained for different languages (on different sites) and users are redirected to their preferred language site.
Also, search could be customized to provide search results to each user in their preferred language.
A language switcher will be available on the header of the site, allowing users to switch from one language to another. If no equivalent page in the second language is found, the user will be directed to the homepage of the requested module.
Following are the main functionalities:
The portal shall be bi-lingual (English and Arabic) with the feasibility of easily switching between languages without losing the portal look and feel
The language switcher will list all the available languages for the portal visitors to select the desired language
The portal visitors will be able to switch from one language to another while browsing any page and the portal should open the corresponding page or section in the selected language. The content displayed may change while switching from one language to the other depending on the content published in each language
Automatic translation of content will not be used; Content Editors and Approvers are responsible for keeping the content in synchronization and to translate the content to the relevant language, review, approve and publish this content
The content has to be published in each language once. In case the content for the other language is not published the root page shall be displayed
1.1.4.5.Search Engine Optimization
Understanding Anantara's requirements for increasing the portal ranking for the search engines, Search Engines Optimization (SEO) will be utilized through applying the following functionalities:
Meaningful site names and page names shall be taken into consideration while creating user friendly URLs
Friendly URLs by enabling managed navigation in SharePoint Server 2013
Giving the portal pages indicative titles, improving user experience and ensuring that the portal pages will have higher relevance in the search results
Meta elements used by search engines such as , and will be customized
Having friendly menus and navigations with text that can be picked up by the search engine crawlers
Tagging the media content such as videos, giving them indicative text that can be indexed and shown in the search engine results
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