Oregon State Lottery Behavior and Attitude Tracking Study – May 2014 Oregon State Lottery®



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Oregon State Lottery Behavior and Attitude Tracking Study – May 2014

Oregon State Lottery®

Behavior and Attitude Tracking Study

Questionnaire

May 2014
[PROGRAMMING NOTE: ALL QUESTION NUMBERS AND CORRESPONDING ANSWER CHOICE CODES MUST BE PROGRAMMED EXACTLY AS SHOWN ON QUESTIONNAIRE TO ENSURE CONSISTENCY WITH HISTORICAL DATA FILES.]
Hello, this is with Issues & Answers. We are conducting an important survey for the state of Oregon and we would like to include your opinions. We are not selling anything and this interview is strictly confidential.

SECTION A: SCREENING

[IF SAMPLE=1 / CELL PHONE SAMPLE]

QA. Have I reached you on your cell phone? (IF NEEDED: By cell phone we mean a wireless phone that is mobile and usable outside of your neighborhood.)



  1. Yes [CONTINUE TO QB]

  2. No [THANK AND TERMINATE]

  3. Don’t Know [THANK AND TERMINATE]

QB. Is this a safe time to talk with you now or are you driving?

  1. Yes, safe [CONTINUE TO QC2]

  2. No, driving [ARRANGE CALLBACK TIME]

QC2. Do you also have at least one landline telephone INSIDE your home that is currently working and is not a cell phone? (IF NEEDED: By landline telephone, we mean a “regular” phone in your home that is connected to outside telephone lines. Please include landline phones used for business and personal use as well as telephone service over the Internet.)

1 Yes [CONTINUE TO QD]

2 No [QUALIFY FOR CELL QUOTA]

9997 Don’t Know [THANK AND TERMINATE]

9998 Refused [THANK AND TERMINATE]


[IF QC2=1 / HAVE LANDLINE PHONE]

QD. Thinking about all the phone calls that you make or receive on your landline or cell phone, what percent of all your calls are over your cell phone?



Enter Percent (0 to 100)

9997 Don’t know

9998 Refused
[IF 51% or more IN QD, QUALIFY FOR CELL QUOTA AND CONTINUE TO SC6, ELSE THANK AND TERMINATE]
[IF SAMPLE=2 / LANDLINE SAMPLE]


  1. May I please speak to the person in your household with the nearest upcoming birthday who is an Oregon resident and 18 years of age or older?

  1. Yes [CONTINUE]

  2. Yes, I'll get him/her [REPEAT INTRO]

  3. No, not available [ARRANGE CALLBACK]

  4. No, nobody here [TERMINATE]

[ASK EVERYONE]

SC6. In which county do you currently reside? (DO NOT READ LIST)



  1. Baker

  1. Lincoln

  1. Benton

  1. Linn

  1. Clackamas

  1. Malheur

  1. Clatsop

  1. Marion

  1. Columbia

  1. Morrow

  1. Coos

  1. Multnomah

  1. Crook

  1. Polk

  1. Curry

  1. Sherman

  1. Deschutes

  1. Tillamook

  1. Douglas

  1. Umatilla

  1. Gilliam

  1. Union

  1. Grant

  1. Wallowa

  1. Harney

  1. Wasco

  1. Hood River

  1. Washington

  1. Jackson

  1. Wheeler

  1. Jefferson

  1. Yamhill

  1. Josephine

9990 Other [TERMINATE]

  1. Klamath

9997 Don't Know [TERMINATE]

  1. Lake

9998 Refused [TERMINATE]

  1. Lane







  1. Gender: (DO NOT ASK – RECORD BY OBSERVATION)

1 Male

2 Female


9997 Don’t Know [TERMINATE]


  1. Are you or is anyone in your household employed by any of the following…? (READ LIST, SELECT ALL THAT APPLY) [RANDOMIZE]

  1. A bingo hall [TERMINATE]

  2. An ad agency [TERMINATE]

  3. A market research firm [TERMINATE]

  4. A racetrack [TERMINATE]

  5. A casino [TERMINATE]

  6. A lottery [TERMINATE]

  7. A sports clothing company

  8. A computer hardware company

  9. A financial institution

  10. A video rental store

  11. An automotive repair company

9999 None of the above


  1. In what year were you born? (RECORD #) [NUMERIC OPEN END, RANGE: 1900-9998] [PLEASE TERM ANYONE BORN 1998+]

19____ [9998=Refused]

[IF SC4 = 1997]

SC4A. As of today, how old are you?

1 17 [TERMINATE]

2 18


9998 Refused [TERMINATE]
[IF SC4=9998/REFUSED, ASK SC5]

SC5. To which general age category do you belong? Please just stop me when I reach your category. (READ LIST)



  1. 18 to 24

  2. 25 to 29

  3. 30 to 34

  4. 35 to 39

  5. 40 to 44

  6. 45 to 54

  7. 55 to 64

  8. 65 or older

  9. Under 18 (DO NOT READ) [TERMINATE]

9998 Refused (DO NOT READ) [TERMINATE]
For all respondents, please add a punch called AGENET to group everyone into the following age categories:
AGENET

1. 18 – 24

2. 25 – 29

3. 30 – 34

4. 35 – 39

5. 40 – 44

6. 45 – 54

7. 55 – 64

8. 65 or older

SECTION B: AIDED ADVERTISING AWARENESS

  1. Please tell me if you have heard, seen, or read any advertising for each of the following companies in the past 3 months? This can include printed materials, signs, radio, TV, or Internet advertising. The first one/next one is… [RECORD YES OR NO TO EACH]

1 Yes

2 No
COMPANIES [RANDOMIZE]

1 Nike Corporation

2 Spirit Mountain or any other casino advertising

4 Les Schwab Tire Center

7 Oregon Lottery®

9 Verizon Wireless
[IF B1_7=1 / YES, OTHERWISE SKIP TO B4]


  1. Where did you hear, see or read advertising for the Oregon Lottery®? (DO NOT READ LIST, SELECT ALL THAT APPLY)

  1. Television

  2. Radio

  3. In-store display

  4. Newspaper

  5. Billboard

  6. Bus

  7. Lottery website

  8. Non-Lottery website

9990 Other (specify)

9997 Don’t Know




  1. Please describe any advertising for Oregon Lottery® that you recall seeing, hearing or reading. What can you remember? (PROBE UNTIL UNPRODUCTIVE) [OPEN END] [CODE UP TO 53 MENTIONS]




  1. Which Oregon Lottery® games, if any, are you aware of? (DO NOT READ LIST, SELECT ALL THAT APPLY. IF ‘BINGO’ ASK: “IS THAT SCRATCH BINGO OR IN A BINGO HALL?”)

  1. Oregon’s MegabucksSM

  2. Powerball®

  3. Scratch-itsSM Bingo

  4. Scratch-itsSM Crossword

  5. Scratch-its (unspecified)

  6. Oregon Lottery Keno

  7. Oregon Video LotterySM Poker

  8. Oregon Video LotterySM Line Games, also called Slot Games or Slot Machine Games

  9. Oregon Video LotterySM Games (in general or unspecified)

  10. Win For LifeSM

  11. Pick 4SM

  12. Lucky LinesSM

17 Oregon Lottery RaffleSM games

18 Mega Millions

9990 Other (specify)

9997 Don’t Know

9999 None

Add a punch called B4NET to net respondents into the following groups:

1. Aware of at least one core game = At least one of the following selected in B4: 2-9 or 18

2. Not aware of at least one core game = None of the following selected in B4: 2-9 or 18

B10. In the past month, have you seen the jackpot amounts for Powerball or Mega Millions displayed in any of the following ways? Please answer yes or no after I read each type of display. (RECORD YES OR NO TO EACH)

1 Yes

2 No


9997 Don’t Know (DO NOT READ)

DISPLAYS

1 Outdoor billboard signs

2 Jackpot displays within Oregon Lottery retailer locations

3 Oregon Lottery website

4 Any other type of display (specify)
SECTION C: PLAY BEHAVIOR QUESTIONS
[ASK EVERYONE]

C1a. Have you ever played an Oregon Lottery® game?



  1. Yes [SKIP TO C2]

  2. No

9997 Don’t Know (DO NOT READ) [SKIP TO C2]

9998 Refused (DO NOT READ) [SKIP TO C2]


[IF C1a=2/NO]

C1b. Just to confirm, you have NOT played any Oregon Lottery® games such as Oregon’s MegabucksSM, Powerball®, Breakopens, Win For LifeSM, Pick 4SM, Sports ActionSM, Keno, ScoreboardSM, Lucky LinesSM, Scratch-itsSM Tickets, Oregon Lottery RaffleSM games, Video LotterySM or Mega Millions?



  1. Yes, I have played

  2. No, I have NOT played [SKIP TO C12a]

[IF “NO” AT C1a AND C1b, SKIP TO C12a, ELSE ASK C2]

C2. Have you ever played [INSERT GAME]?



  1. Yes

  2. No

9997 Don’t Know (DO NOT READ)

9998 Refused (DO NOT READ)


CURRENT GAMES [RANDOMIZE]

  1. Oregon’s MegabucksSM

  2. Powerball®

  3. Scratch-itsSM Bingo

  4. Scratch-itsSM Crossword

  5. Scratch-itsSM – excluding Scratch-itSM Bingo, Crossword

  6. Oregon Lottery® Keno

  7. Oregon Video LotterySM

  8. Win 4 LifeSM

  9. Pick 4SM

  10. Lucky LinesSM

  11. Oregon Lottery Raffle Games

  12. Mega Millions

DISCONTINUED GAMES [NOT INCLUDED IN THE GAME LOOP]

  1. Scoreboard

  2. Breakopens

  3. Sports Action


[FOR EACH GAME ANSWERED YES IN C2 (EXCEPT SCOREBOARD, BREAKOPENS AND SPORTS ACTION), IMMEDIATELY ASK C3-C9 FOR THAT GAME BEFORE LOOPING BACK TO C2]
[IF “NO” OR “DON’T KNOW” TO ALL GAMES AT C2, SKIP TO C12a]
PLEASE ADD PUNCHES IN PROGRAM FOR ANALYSIS. Add a punch called C1NET to net players into the following groups:

1. Have played = Code 1 in C1a OR C1b

2. Never played = Code 2 in C1b
For all games played ever played, add punch called C2net to net game types into the following groups:
GAME TYPE

1. Draw Games = Codes a, b, h, i, j, l

2. Scratch-Its = Codes c, d, e

3. Keno = Code f

4. Video Lottery = Code g
Add a punch called C2NETA to net players into the following groups:

1. Have Played a game = Yes to at least one game (codes a-o) in C2

2. Have not played a game = No to ALL games (codes a-o) in C2
Add a punch called C2NETB to net players into the following groups:

1. Have Played a current game = Yes to at least one game (codes a-l) in C2

2. Have not played a current game = No to ALL games (codes a-l) in C2
[FOR RAFFLE AND MEGA MILLIONS ONLY SHOW CODES 1-4, 8, 9997-9998]

C3. How long have you been playing [INSERT GAME]?



  1. Less than 6 months

  2. 6 months to less than 1 year

  3. 1 to less than 2 years

  4. 2 to less than 3 years

  5. 3 to less than 4 years

  6. 4 to less than 5 years

  7. 5 or more years

  8. Ever since the game was available

9997 Don’t Know (DO NOT READ)

9998 Refused (DO NOT READ)


PLEASE ADD PUNCHES IN PROGRAM FOR ANALYSIS. Collapse playership for each game into the following:
TENURE

Less than 6 months = Code 1

6 months to 1 year = Code 2

1 year to 3 years = Codes 3-4

3 years to 5 years = Codes 5-6

5 or more years = Code 7

Since game was available = Code 8
[ASK FOR EACH GAME EVER PLAYED IN C2 – EXCEPT RAFFLE]

C5. When was the last time you personally played [INSERT GAME]? (READ LIST)



  1. Within the past week

  2. Within the past month

  3. Within the past six months

  4. Within the past 12 months

  5. More than 12 months ago

9997 Don’t Know (DO NOT READ)
PLEASE ADD PUNCHES IN PROGRAM FOR ANALYSIS FOR EACH GAME IN C5. FOLLOW NAMING SCHEMES BELOW.
PLAYER FREQPLAY

Current players = Codes 1-4 Frequent Players = Code 1

Lapsed Players = Code 5 Regular Players = Code 2

Non-Player = C2=2 Light Players = Codes 3-4
For all games played in the past 12 months, add punch called C5net to net game types into the following groups:
GAME TYPE (GAMES ARE LISTED IN C2)

1. Draw Games = Codes a, b, h, i, j, l

2. Scratch-Its = Codes c, d, e

3. Keno = Code f

4. Video Lottery = Code g
[ASK FOR EACH GAME NOT PLAYED WITHIN PAST 12 MONTHS IN C5 (Code 5)]

C6. Why did you stop playing [INSERT GAME]? [OPEN END] [CODE UP TO 27 MENTIONS]


[ASK FOR EACH GAME PLAYED WITHIN PAST 12 MONTHS IN C5 (Codes 1-4)]

[FOR GAMES c, d, e, g / SCRATCH-ITS, VIDEO LOTTERY – ONLY SHOW ANSWER CODES 2-7, 9997]

[FOR GAME f / KENO – ONLY SHOW ANSWER CODES 2-8, 9997]

[FOR GAMES h, i / WIN 4 LIFE, PICK 4 – ONLY SHOW ANSWER CODES 1-7,9997]

C9. On average, how often would you say you play [INSERT GAME]? (READ LIST)



  1. Every draw

  2. More often than once a week

  3. About once a week

  4. At least once a month, but not weekly

  5. At least once a year, but not monthly

  6. About once a year

  7. Less often than once a year, or

  8. Varies on the Jackpot level

9997 Don’t Know (DO NOT READ)
[ASK IF PLAYED POWERBALL WITHIN PAST 12 MONTHS IN C5B (Codes 1-4)]

C14b. At what jackpot level do you tend to start playing Powerball? [NUMERIC OPEN END, DON’T KNOW = 9997, RANGE=40-9997] (INTERVIEWER: Answer in whole dollars, if respondent says “50 Million”, enter “50”)



[ASK IF PLAYED MEGA MILLIONS WITHIN PAST 12 MONTHS IN C5L (Codes 1-4)]

C14l. At what jackpot level do you tend to start playing Mega Millions? [NUMERIC OPEN END, DON’T KNOW = 9997, RANGE=12-9997] (INTERVIEWER: Answer in whole dollars, if respondent says “15 Million”, enter “15”)


[END OF C2-C9 GAME LOOP, RETURN TO C2 AND ASK NEXT GAME, IF NO REMAINING GAMES, CONTINUE TO C12A]


[ASK ONLY THOSE WHO HAVE EVER PLAYED RAFFLE (C2K=1) – OTHERWISE SKIP TO C12D]

C12A. Earlier you mentioned you have played the Oregon Lottery Raffle games. Which of the following Raffles have you ever played? (READ LIST, SELECT ALL THAT APPLY)



  1. St. Patrick’s Day Raffle

  2. Thanksgiving Raffle

  3. 4th of July Raffle

  4. Halloween Raffle

9997 Don’t Know (DON’T READ) [SKIP TO D3AA]

9998 Refused (DON’T READ) [SKIP TO D3AA]

9999 None of the above (DON’T READ) [SKIP TO D3AA]
[ONLY SHOW RAFFLES MENTIONED IN C12A]

C12A2. Which of the following Raffles have you played in the past 12 months? (READ LIST, SELECT ALL THAT APPLY)

1 St. Patrick’s Day Raffle

4 Halloween Raffle

9997 Don’t Know (DON’T READ) [SKIP TO D3AA]

9998 Refused (DON’T READ) [SKIP TO D3AA]

9999 None of the above (DON’T READ) [SKIP TO D3AA]
C12B. How many tickets did you purchase the last time you purchased Oregon Lottery Raffle tickets?

[ENTER NUMBER] # ______ [9997 = Don’t Know]
[IF C12A2 <> 2/HAVE NOT PLAYED HALLOWEEN RAFFLE IN PAST 12 MONTHS]

C12C. What would you say is the main reason you didn't play the most recent Halloween Raffle? [OPEN END]



[CODE UP TO 8 MENTIONS]
[ASK IF ANY OF C5a-j, l = 1-4 AND C2k=2/THOSE WHO HAVE PLAYED ANY GAME WITHIN THE PAST 12 MONTHS, BUT HAVE NEVER PLAYED RAFFLE]

C12D. Earlier you said you've never played any Oregon Lottery Raffle Games. What would you say are the main reasons you've never played Raffle? [OPEN END] [CODE UP TO 16 MENTIONS]


[ASK IF C5c, C5d, and/or C5e =1-4/HAVE PLAYED ANY SCRATCH-IT GAME WITHIN THE PAST 12 MONTHS]

D3AA. Compared to six months ago, would you say you’re spending more, the same, or less on Scratch-Its?



  1. More

  2. The same

  3. Less

9997 Don’t know (DO NOT READ)

9998 Refused (DO NOT READ)


[ASK IF C5f=1-4/HAVE PLAYED KENO WITHIN THE PAST 12 MONTHS]

D3AB. Compared to six months ago, would you say you’re spending more, the same, or less on Keno?



  1. More

  2. The same

  3. Less

9997 Don’t Know (DO NOT READ)

9998 Refused (DO NOT READ)



[ASK IF C5g=1-4/HAVE PLAYED OREGON VIDEO LOTTERY WITHIN THE PAST 12 MONTHS]

D3AC. Compared to six months ago, would you say you’re spending more, the same, or less on Video Lottery?



  1. More

  2. The same

  3. Less

9997 Don’t Know (DO NOT READ)

9998 Refused (DO NOT READ)





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